Cinemark Rolls Out the Red Carpet with Oscar® Movie Week In-Theatre Festival
27 March 2021 - 2:44AM
Business Wire
Tickets on sale now for movie lovers to catch
all of this year’s Best Picture and some of the Best Shorts
nominees on the big screen
Cinemark Holdings, Inc., one of the world’s largest and most
influential movie theatre companies, is rolling out the red carpet
for the 93rd Oscars® with its annual Oscar® Movie Week festival.
From Friday, April 19, through Sunday,
April 25, film’s biggest fans can catch all of this year’s
Best Picture and some of the Best Shorts nominated films at more
than 100 participating Cinemark theatres in partnership with Focus
Features. Tickets are now on sale now at Cinemark.com or on the
Cinemark app.
“Cinemark is thrilled to be giving the big screen treatment to
the past year’s best films and to bring back one of our most
popular programs of the year with our annual Oscar® Movie Week,”
said Justin McDaniel, Cinemark SVP of global content strategy.
“These films and shorts deserve nothing less than the cinematic
experience, and there is no place more cinematic than Cinemark with
our immersive viewing environment. We are happy to welcome
moviegoers back for this time-honored tradition.”
Movie lovers can pick and choose the films they would like to
see, whether just a few or Cinemark’s entire Oscar® Movie Week
offering. Feature-length Best Picture nominees will be playing in
participating Cinemark theatres from April 19 through April 25, and
tickets are $5 for each film. Movie enthusiasts looking to just
catch the shorts can purchase a $10 ticket to see all shorts
between April 23 and April 25. For the full list of nominees
included in the festival and to see showtimes and purchase tickets,
visit Cinemark.com/movieweek.
Those looking for a big win of their own can follow Cinemark on
Instagram and tag a friend on Cinemark’s Oscar® Movie Week
Sweepstakes posts from April 6 through April 15 for a chance to win
tickets to the festival.
For all details on Oscar® Movie Week, including participating
theatres, showtimes and how to purchase tickets, visit
Cinemark.com/movieweek.
The Cinemark Standard
The exhibitor has consistently received 96 percent guest
satisfaction with Cinemark protecting their health and safety.
Moreover, a resounding number of those moviegoers polled stated
they would return and would also recommend visiting Cinemark to a
friend.
The health and safety of employees, guests and communities is a
top priority. Cinemark Totem Lake and XD will open with The
Cinemark Standard, greatly enhanced cleanliness, sanitizing and
safety measures at every step of the moviegoing experience.
Employees undergo extensive training on all new protocols and wear
face masks while working, in addition to completing a wellness
check-in prior to every shift. Each theatre also has a designated
Chief Clean and Safety Monitor on duty to ensure the highest
standards of safety, physical distancing, cleanliness and
sanitization.
- Each auditorium is extensively disinfected between
showtimes with products identified by the EPA to be effective in
eliminating COVID-19.
- Theatres have staggered showtimes and limited capacities
to maximize physical distancing.
- Seat-Buffering Technology automatically blocks seats
adjacent to a party upon ticket purchase.
- Face masks are mandatory for all guests within the
theatre and may only be removed for eating and drinking in the
auditoriums. Face masks are required for all employees.
- All public and high-touch spaces are thoroughly sanitized
frequently.
- Ample supplies of seat wipes and hand sanitizer are
available for customer use.
- Guests are encouraged to purchase tickets online and use
contactless payment methods for a more contact-free
experience.
- Cinemark’s advanced, three-point air quality standard is
designed to deliver an abundant supply of fresh outdoor air,
maintain optimal circulation and eliminate pollutants.
- Increased fresh-air rate. Cinemark is substantially
raising the fresh-air rate of building HVAC systems by constantly
utilizing supply fans to increase the total volume of fresh,
outside air flowing into theatres.
- Smart-flow air circulation design. Each auditorium
within the theatre has its own HVAC system, which consistently
diffuses fresh air from the ceiling down toward the floor where it
is then returned to the filtration equipment, constantly refreshing
the air.
- Elimination of pollutants. Cinemark utilizes MERV
filters in its HVAC systems to capture the majority of particles
and pollutants.
Click here for Cinemark’s digital asset kit, including photos
and b-roll of the exhibitor’s updated clean and safety
protocols.
About Cinemark Holdings, Inc.:
Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the
largest and most influential movie theatre companies in the world.
Cinemark’s circuit, comprised of various brands that also include
Century, Tinseltown and Rave, operates 531 theatres (331 U.S., 200
South and Central America) with 5,958 screens (4,507 U.S., 1,451
South and Central America) in 42 states domestically and 15
countries throughout South and Central America. Cinemark
consistently provides an extraordinary guest experience from the
initial ticket purchase to the closing credits, including Movie
Club, the first U.S. exhibitor-launched subscription program; the
highest Luxury Lounger recliner seat penetration among the major
players; XD - the No. 1 exhibitor-brand premium large format; and
expansive food and beverage options to further enhance the
moviegoing experience. For more information go to
https://investors.cinemark.com/.
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version on businesswire.com: https://www.businesswire.com/news/home/20210326005361/en/
Media Contact: Caitlin Piper pr@cinemark.com Investor
Contact: Chanda Brashears ir@cinemark.com
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