SAN FRANCISCO, July 14, 2021 /PRNewswire/ -- Salesforce
(NYSE: CRM), the global leader in CRM, today announced Advertising
Sales Management for Media Cloud, a new industry-specific
application for managing cross-channel advertising sales. With
Advertising Sales Management, cross-channel planning and
execution, automated client reporting and campaign optimization
converge in a single platform to help drive revenue for
publishers.
Publishers such as online and print newspapers, social media
platforms, streaming networks, television and radio stations, and
retailers generate revenue by selling advertising campaigns to
brands. As the number of channels for advertising increases, so
does the complexity of managing available advertising inventory and
tracking campaign results.
Managing these functions across an average of 23 systems can be
cumbersome and error-prone due to frequent switching and
distributed capabilities. What publishers need now is one
streamlined platform that integrates workflows where they can track
campaign performance and view available advertising sales inventory
from across a number of different channels.
Introducing Advertising Sales Management for Media
Cloud
With Advertising Sales Management for Media Cloud, publishers
can maximize advertising revenue by bringing together media
planning across channels and analyzing campaign performance from
multiple first- and third-party sources. This includes:
- Growing Advertising Sales with a Unified Platform:
Normally, when publishers run a campaign using different media
channels, such as digital, audio or television ads, they have to
log into different systems to book and run the ads. With
Advertising Sales Management, they have a single platform to plan
and monitor campaigns across different formats and platforms,
without needing to jump across different systems — ultimately
reducing time spent logging into different systems.
- Streamlining Ad Operations and Sales with Automation:
Publishers with legacy systems are burdened with manual processes
and data entry, such as inputting data from insertion orders into
different linear and digital systems. This can often be error
prone, resulting in costly makegoods, such as advertising credits
and ad re-runs. With Advertising Sales Management, data can flow
across advertising systems consistently while automated approvals
along the workflow can be configured to provide visibility at each
phase of the campaign.
- Optimizing Campaign Performance with a Single View of
Truth: Embedded analytics and dashboards provide timely,
actionable insights, all in a single view, to help optimize
campaign performance. Publishers can easily fix pacing and campaign
performance problems in real time, while their sales teams can
analyze historical performance to uncover upsell opportunities,
like recommending new and niche channels for incremental reach. For
example, while a campaign is running, publishers can monitor if one
channel running ads is underperforming and can re-allocate
remaining resources from that underperforming campaign to another
channel that is performing more strongly, maximizing their return
on investment.
"We understand the complexity that comes with managing
advertising sales in today's increasingly digital world, especially
with publishers managing data across so many different advertising
channels and formats," said Christopher
Dean, VP and GM, Media Cloud. "With Advertising Sales
Management, Media Cloud's new industry-specific application built
natively on top of the Salesforce Customer 360 platform, we're
giving publishers one simple platform to help their teams manage
everything in one place."
"Sales operations automation is a key area of need in today's
market," said Karsten Weide, Program
Vice President, Media & Entertainment, IDC. "Media companies
need the right technology in place to simplify the complexity from
RFP ingestion to post-campaign reporting."
Advertising Sales Management helps grow revenue through
customer engagement
Publishers like Sony Pictures Networks India (SPNI) will begin
implementing Advertising Sales Management for Media Cloud. SPNI
reaches 700M viewers with 26 channels
across 167 countries. As part of its digital expansion initiative,
SPNI will use Advertising Sales Management to modernize its
systems, unify data sets from multiple channels, and sell
smarter.
Extending Advertising Sales Management through the Salesforce
Partner Ecosystem
Several Salesforce partners are now equipped to implement
Advertising Sales Management for Media Cloud for publishers
globally. Global strategic partners like Accenture, Deloitte and
PwC, in addition to partners like dentsu, Shift CRM — a Silverline
Company, and V2 Strategic Advisors can leverage their deep industry
expertise to accelerate customer deployment and adoption of
Advertising Sales Management for Media Cloud.
Availability
- Advertising Sales Management for Media Cloud is generally
available.
More Information
- Learn more about new Advertising Sales Management for Media
Cloud HERE.
- Connect with Salesforce on Facebook and follow @salesforce on
Twitter.
About Media Cloud
Built on the world's #1 CRM platform, Media Cloud enables media
and entertainment companies to rapidly design, launch and monetize
media experiences from anywhere by unifying the customer experience
across channels, geographies and lines of business — both for
direct to consumer and business to business applications. With
purpose-built apps, industry-specific data models and processes,
and pre-built integrations, media companies can accelerate time to
value, increase employee productivity and deliver frictionless,
personalized experiences with its monetization focused applications
such as Subscriber Lifecycle Management (SLM), Advertising Sales
Management (ASM) and Media Commerce Management (MCM). Learn more
about Salesforce Media Cloud HERE.
About Salesforce
Salesforce, the global CRM leader, empowers companies of every
size and industry to digitally transform and create a 360° view of
their customers. For more information about Salesforce (NYSE: CRM),
visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information,
please visit https://www.salesforce.com, or call
1-800-NO-SOFTWARE.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/salesforce-debuts-advertising-sales-management-for-media-cloud-to-automate-ad-sales-and-improve-campaign-performance-for-publishers-301333366.html
SOURCE Salesforce