Turtle Bay Resort Redefines Personalized Hospitality with Salesforce’s Einstein 1 Platform
07 March 2024 - 5:00AM
Business Wire
Turtle Bay is reinvigorating tourism with the
help of Salesforce’s data and AI capabilities
Today, Salesforce (NYSE: CRM), the #1 AI CRM, announced it is
working with Turtle Bay Resort, the luxury vacation destination
nestled on O‘ahu’s legendary North Shore, to help the resort
augment service agents with AI and personalize the entire guest
experience.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240306165529/en/
“Our work with Salesforce marks a new chapter for Turtle Bay
Resort,” said Robert Marusi, chief commercial officer, Turtle Bay
Resort. “By leveraging Salesforce’s powerful suite of tools through
Einstein 1 Platform, we are able to reach new guests with a highly
tailored approach to our engagement, ensuring that every guest
receives a truly unforgettable experience unique to them.”
“Today, guests have more options than ever when choosing the
perfect destination for their vacation, and hospitality companies
need to deliver personalized, memorable experiences that make a
lasting impression,” said Jeff Amann, EVP & GM, Salesforce
Industries. “With the power of CRM, trusted AI, and data, we are
helping Turtle Bay do just that, giving guests vacations they will
not forget and converting them into life-long customers.”
Reinventing Turtle Bay Resort with CRM, trusted AI, and
data
Situated on 1,300 acres with miles of nature trails and secluded
beaches, Turtle Bay exemplifies natural beauty, and is an
eco-friendly and sustainable resort. However, the resort was
impacted by decreased travel in 2020, and has been looking for ways
to re-ignite revenue ever since.
Turtle Bay Resort is on a journey to reinvent itself, heighten
awareness of its unique offerings, and establish new, life-long
customer relationships. Salesforce’s Einstein 1 Platform is helping
Turtle Bay connect with its customers in a whole new way,
empowering its teams to give more personalized attention to guests
powered by CRM, data, and trusted AI.
- Personalized guest communication: Turtle Bay Resort is
delivering more tailored messages to guests across web, email, and
social with Marketing Cloud and has seen a 40% uplift with
triple-digit conversion growth through advanced segmentation,
personalization, and journey optimization.
- Holistic customer experiences: With Sales Cloud, Service
Cloud, Marketing Cloud, and Data Cloud in one platform, Turtle Bay
is working to create a full “Guest 360” of customer profiles for
optimal experiences from pre-booking to post-stay.
- Real-time assistance: Turtle Bay will use Salesforce’s
Einstein 1 Platform to improve guest experiences and
personalization even more. Data Cloud will segment customers into
ideal personas, and an AI assistant will make tailored
recommendations. For example, if they are segmented into a family
category, family-friendly activities will be recommended.
More information:
- Learn more about Turtle Bay Resort
- Learn about the future of business with CRM + AI + Data + Trust
here
- Read more news and stories from TrailblazerDX
About Salesforce
Salesforce is the #1 AI CRM, empowering companies to connect
with their customers in a whole new way through the power of CRM +
AI + Data + Trust on one unified platform: Einstein 1. For more
information visit: www.salesforce.com (NYSE: CRM).
About Turtle Bay Resort
Located on O‘ahu’s North Shore known for legendary surf, Turtle
Bay Resort encompasses nearly 1,300 acres with five miles of
unspoiled coastline and seven beaches. The resort showcases 408
ocean-view guest rooms and suites plus 42 oceanfront Ocean
Bungalows, as well as an innovative concierge experience center and
cultural gallery, a variety of restaurants and bars, an
11,000-square-foot spa and fitness center, elevated beach experience
and four swimming pools. This expansive beach resort features
dynamic ocean, land and aerial adventures through its on-property
helicopter pad, horse stables, tennis and pickleball courts, two
18-hole championship golf courses, 12 miles of hiking and mountain
biking trails, wellness classes and surf school.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240306165529/en/
Caylah Bassing pr@salesforce.com
Salesforce (NYSE:CRM)
Historical Stock Chart
From Mar 2024 to Apr 2024
Salesforce (NYSE:CRM)
Historical Stock Chart
From Apr 2023 to Apr 2024