Join Astral Tequila to make every Margarita
count towards building new homes from Earth Day to Cinco de Mayo
NEW
YORK, April 13, 2023 /PRNewswire/ -- This Earth
Day, Astral Tequila is proud to announce that the construction of
10 homes for families in Jalisco,
MX is underway through trusted partners with the brand's ongoing
sustainability program, The Adobe Brick Project. Each bottle of
Astral Tequila produced helps to create approximately two adobe
bricks by upcycling the spent agave from tequila distillation,
which are then used to build homes for those in need.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9157751-astral-tequila-launches-this-rounds-for-the-house-initiative/
Astral Tequila believes that the more good energy we put into
our world, the more good energy goes around, so each bottle
produced continues the cycle of giving back to build a better
future. To continue this ongoing effort to build more homes in
Mexico and brighten local
communities, join the brand simply by enjoying a cocktail made with
Astral Tequila. From Earth Day through Cinco de Mayo, make every round of drinks 'for
the house' by purchasing Astral Tequila on Drizly or ordering at a
local establishment to help create more bricks to build another
home for those in need.
Earth Day falls just two weeks before Cinco de Mayo, the holiday when more tequila
is consumed in the U.S. than on any other holiday¹. The brand is
calling on those opting for tequila to choose Astral to continue
the cycle with the support of our partners and organizations local
to the communities in Mexico where
our tequila is produced.
Director of Sustainability and civil engineer, Martha Jiménez
Cardoso oversees The Adobe Brick Project and has been using her
engineering expertise to build bricks for homes in Mexico for those in need since 2017. The
housing construction is taking place in Gomez Farias, Jalisco, Mexico in partnership
with local organizations including Habitat para la Humanidad
Mexico, GreenLoop, Grupo Solave, and
the Mezcal Institute, with the initial 10 homes being built for
local families in need.
"The Adobe Brick Project was created to help empower and uplift
our local communities and provide homes for families in need,"
shares Martha Jiménez Cardoso. "I'm incredibly proud to lead this
ongoing initiative with Astral Tequila that provides materials for
adobe bricks used to create housing and reduce landfill waste in
our community."
Learn how each purchase of Astral Tequila helps create more
bricks for The Adobe Brick Project when ordering on Drizly between
April 22nd to May 5th. Visit (21+)
Drizly.com to learn more.
"One of America's favorite cocktails wouldn't exist without the
communities in Mexico that
dedicate their lives to the production of agave spirits," shares
Christina Choi, SVP of Tequila at
Diageo NA. "We're proud to act as a conduit for people to be able
to support these communities not only during Earth Day when
sustainability is top of mind, but also year-round."
For more information and ways to get involved please visit
www.astraltequila.com/sustainability and follow @astraltequila
on Instagram.
ABOUT ASTRAL TEQUILA
Astral Tequila is a super-premium tequila crafted using 100% Blue
Weber agave nourished by the sun and stars in Jalisco,
Mexico. Using a tahona and bagazo
during fermentation, Astral Tequila's unique recipe uses
traditional, time-intensive processes to create a radiant tequila
that brightens every cocktail. Each bottle of Astral Tequila
produced helps continue the circular flow of good energy – leftover
agave fibers are upcycled into adobe bricks to be used to construct
buildings in local communities in Mexico to create more
places to gather with loved ones and feel connected. Astral Tequila
launched in April 2021 with its first
expression, Blanco, followed by Reposado and Añejo
in April 2023. For more information on Astral Tequila, please
visit http://www.astraltequila.com/.
ABOUT DIAGEO NA
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practices. Follow Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
- IWSR drinks market analysis
https://www.theiwsr.com/news-and-comment-americans-drink-more-tequila-than-any-other-nation/
Please Drink Responsibly.
ASTRAL Tequila. 40% Alc/Vol. Diageo, New York, NY.
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SOURCE Diageo North America