ANN ARBOR, Mich., Sept. 29, 2014 /PRNewswire/ -- Domino's
Pizza (NYSE: DPZ), is teaming up with the National Fire
Protection Association (NFPA) and Sparky the Fire Dog®,
NFPA's official mascot. For the seventh consecutive year, the
recognized world leader in pizza delivery will deliver fire
safety messages from NFPA to homes across the nation.
During Fire Prevention Week, Oct.
5-11, participating markets in the U.S. will be reinforcing
this year's Fire Prevention Week campaign theme, "Working Smoke
Alarms Save Lives: Test Yours Every Month!", on top of pizza
boxes.
Working smoke alarms cut the chance of dying in a fire in half.
However, two-thirds of U.S. home fire deaths occur in homes with no
smoke alarms or no working smoke alarms. The fliers on pizza boxes
will include statistics on smoke alarms, installation tips and
encourage customers to test their smoke alarms every month.
In addition, customers who order from participating Domino's
stores throughout the U.S. in October may be surprised when their
delivery arrives aboard a fire engine. If all the smoke alarms in
the home are working, the pizza order is free. If a smoke
alarm is not working, the firefighters will replace the batteries
or install a fully-functioning fire safety device in the home.
"Through the annual Fire Prevention Week program, our team
members have a unique opportunity to educate their neighbors about
fire safety," said Chris Brandon,
Domino's Pizza spokesperson. "The last seven years working with the
NFPA and delivering fire safety messages were very successful. We
look forward to continuing the partnership in future years."
"Engaging activities are among the best ways to educate and
influence people about fire safety," said Lorraine Carli, NFPA's vice president of
outreach and advocacy. "Teaming up with Domino's Pizza presents an
ideal opportunity to reinforce the importance of working smoke
alarms in a way that's fun and exciting for everyone involved."
Fire Safety Tips from Domino's and NFPA
- Install smoke alarms on every level of your home, inside each
bedroom and outside all sleeping areas.
- Test smoke alarms monthly.
- Create a home fire escape plan that includes two ways out of
each room and a meeting place outside in front of the home.
- Practice your plan with all members of your household.
- Learn the emergency number for your fire department.
- If the smoke alarm sounds, get outside and stay outside. Call
the fire department from outside the home using a cell or
neighbor's phone.
About Domino's Pizza®
Founded in 1960,
Domino's Pizza is the recognized world leader in pizza delivery,
with a significant business in carryout pizza. It ranks among the
world's top public restaurant brands with its global enterprise of
more than 11,000 stores in over 70 international markets. Domino's
had global retail sales of over $8.0
billion in 2013, comprised of nearly $3.8 billion in the U.S. and over $4.2 billion internationally. In the second
quarter of 2014, Domino's had global retail sales of over
$2.0 billion, comprised of
$0.9 billion in the U.S. and
$1.1 billion internationally. Its
system is made up of franchise owners who accounted for nearly 97%
of the Domino's Pizza stores as of the second quarter of 2014. The
emphasis on technology innovation helped Domino's generate
approximately 40% of U.S. sales from its digital channels in 2013,
as well as reach an estimated $3
billion annually in global digital sales. Domino's recently
launched its ordering app for iPad®, adding to an
existing ordering app lineup that covers nearly 95% of the
smartphone market. In June 2014,
Domino's debuted voice ordering for its iPhone® and
Android™ apps, a true technology first within both
traditional and e-commerce retail.
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About Fire Prevention Week
NFPA has been the official
sponsor of Fire Prevention Week since 1922. According to the
National Archives and Records Administration's Library Information
Center, Fire Prevention Week is the longest running public health
and safety observance on record. The President of the United States has signed a proclamation
proclaiming a national observance during that week every year since
1925. Visit www.firepreventionweek.org for more safety
information.
About the National Fire Protection Association
(NFPA)
NFPA is a worldwide leader in fire, electrical,
building, and life safety. The mission of the international
nonprofit organization founded in 1896 is to reduce the worldwide
burden of fire and other hazards on the quality of life by
providing and advocating consensus codes and standards, research,
training, and education. NFPA develops more than 300 codes and
standards to minimize the possibility and effects of fire and other
hazards. All NFPA codes and standards can be viewed at no cost
at www.nfpa.org/freeaccess.
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