DALLAS, May 18, 2015 /PRNewswire/
-- Chili's® Grill & Bar is introducing a
state-of-the-art loyalty program, My Chili's Rewards, which
leverages technology, personalization and gamification to make
earning and redeeming points easier and more engaging than ever
before. Available at the brand's more than 800 company-owned
restaurants nationwide beginning May
18, My Chili's Rewards provides a fully digital experience
where guests can use the Ziosk® tablet on their
restaurant table or the Chili's app on their mobile phone to
sign up and track points and the table top technology to redeem
points in restaurant real-time.
With the largest tabletop tablet network in the country, Chili's
is the first restaurant company of its size to completely integrate
a loyalty program with tabletop technology and mobile as well as
give guests full control of their points without ever having to
rely on a manager or server. For instance, to interact with the
program when dining, guests just need to enter their phone number
and four-digit password on the Ziosk tabletop tablet. From
there, guests have unlimited access to their point balance,
available rewards and more right on the screen in front of
them.
"My Chili's Rewards is another example of how we are leading the
way in casual dining to enhance guest connection through
technology," said Krista Gibson,
Chief Marketing Officer for Chili's Grill & Bar. "Developed
based on consumer feedback, My Chili's Rewards puts a refreshing,
new school twist on the traditional restaurant recognition program
with multiple ways to earn points, few redemption restrictions and
a fully digital experience."
Earning points with My Chili's Rewards is simple and clear –
members receive 1 point for each full $1 spent at a participating Chili's restaurant
(excludes alcohol, tax and gratuity). Those points can then be
redeemed for almost any Chili's menu item of the guest's choice any
day or time of the week. In addition to earning points for money
spent, there are a number of other ways for members to increase
their reward status.
Playing into guests' desire to have more control of how they
earn points, the program also motivates members with fun
gamification challenges they can complete for extra points, like
trying the latest menu item or referring a friend. Challenges are
personalized to every guest based on preferences and there are
always five activities waiting for the guest to tackle, providing a
constant stream of bonus point opportunities. To learn more about
bonus challenges, view this video.
"Chili's heart is in making people feel special," added Gibson.
"With the ability to personalize incentives and inspire engagement
in a way that is meaningful to our guests, My Chili's Rewards
enables us to extend this passion to recognize and reward fans of
the brand."
In addition to the above perks, members will also receive the
immediate benefits of 60 free points just for joining as well as a
free appetizer or dessert on their birthday. For more information
on My Chili's Rewards, visit Chilis.com/Rewards.
Chili's® Grill & Bar is the flagship brand
of Dallas-based Brinker
International, Inc. (NYSE: EAT), a recognized leader in casual
dining. Chili's offers a variety of Fresh Tex and Fresh Mex
favorites at more than 1,550 locations in 30 countries and two
territories. In addition to Chili's, Brinker owns and operates
Maggiano's Little Italy®. Follow news about Chili's
on Facebook (facebook.com/chilis), Twitter
(twitter.com/chilis), YouTube (youtube.com/chilis) and Pinterest
(pinterest.com/chilis). For more brand-related information, visit
chilis.com.
Video - http://youtu.be/UYn6RQpENWE
Photo: http://photos.prnewswire.com/prnh/20150518/216569-INFO
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SOURCE Chili's Grill & Bar