Ford Hires Musa Tariq as Vice President, Chief Brand Officer
25 January 2017 - 1:00AM
Business Wire
- Ford hires leading brand expert Musa
Tariq as vice president and chief brand officer, responsible for
further building and differentiating the company’s iconic Ford
brand globally
- Tariq will serve as Ford’s most senior
creative and strategic primary brand leader, inspiring and
influencing Marketing, Communications, storytelling and consumer
experiences
Ford Motor Company today announces the hiring of leading brand
expert Musa Tariq as vice president and chief brand officer as part
of its expansion to an auto and a mobility company and its drive to
go further in connecting and engaging with today’s consumers.
Tariq, 34, is elected a Ford Motor Company officer and begins
work Jan. 30.
In this new role, Tariq is responsible for further building and
differentiating the company’s Ford brand, one of the most valued in
the world. He will work with Marketing, Communications and company
leaders across the world to define, build and communicate the Ford
primary brand and what it stands for with all stakeholders. His
work will complement the successful vehicle nameplate brand
marketing and communications work already in place.
“As we grow our business, we’re also expanding our focus on and
investment in building and differentiating our iconic Ford brand,
which is known, loved and trusted around the world,” said Mark
Fields, Ford president and CEO. “Our opportunity is to connect with
even more consumers and stakeholders – some who never have done
business with Ford before – through compelling and culturally
relevant marketing and communications. Musa has led
transformational work at some of the world’s most admired brands,
and he is a leader known for challenging convention. We’re excited
for him to bring his expertise, knowledge and passion to Ford.”
Tariq will report jointly to Stephen Odell, Ford executive vice
president, Global Marketing, Sales and Service, and to Ray Day,
Ford group vice president, Communications.
Prior to joining Ford, Tariq was Apple’s Global Marketing and
Communication director for Retail. In this role, he launched
several initiatives that enhanced the retail experience in more
than 490 Apple stores and for more than 65,000 Apple Retail
employees around the world.
Prior to Apple, Tariq was the senior director of Social Media
and Community at Nike, as well as the global head of Digital
Marketing and later the first-ever director of Social Media at
Burberry.
Tariq started his career in marketing and advertising, serving
in leadership roles at JWT and Saatchi & Saatchi
Advertising.
For biographical information and a photo of Musa Tariq, click
here.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 203,000 employees and 62
plants worldwide, the company’s core business includes designing,
manufacturing, marketing and servicing a full line of Ford cars,
trucks and SUVs, as well as Lincoln luxury vehicles. To expand its
business model, Ford is aggressively pursuing emerging
opportunities with investments in electrification, autonomy and
mobility. Ford provides financial services through Ford Motor
Credit Company. For more information regarding Ford and its
products and services, please visit www.corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.Follow
at www.facebook.com/ford, www.twitter.com/ford or
www.youtube.com/fordvideo1
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version on businesswire.com: http://www.businesswire.com/news/home/20170124005857/en/
Ford Motor CompanySusan Krusel313.322.7998skrusel@ford.com
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