AUBURN HILLS, Mich.,
July 11, 2019 /PRNewswire/ -- The
Dodge brand and The Struts (Interscope Records) are teaming up as
part of a new summer advertising campaign launching across
television, social and digital channels this week. The band's
recently released rendition of "Dancing in the Street," which can
be downloaded/streamed here, adds fuel to the Dodge brand's summer
campaign, which includes pitting The Struts band members –
Luke Spiller, Adam Slack, Jed
Elliott and Gethin Davies –
against each other on the race track in a 2019 Dodge Challenger R/T
Scat Pack 1320.
Dodge brand's 30-second television spot: "Dodge |
Dancing in the Street."
As part of the Dodge brand's social content, fans of The
Struts will have the chance to see their favorite band member
pitted against their bandmates on the drag strip. Luke, Adam, Jed
and Gethin will learn about the 2019 Dodge Challenger R/T Scat Pack
1320 and its capabilities on the track. The guys will be coached on
how to drive and race the Dodge Challenger, preparing each for a
safe race down the track.
As The Struts are prepping to get behind the wheel, fans can
hype up the race online through the Dodge brand's social channels,
including Twitter and Instagram, with the chance to
vote for who they think will win. Once ready, Luke, Adam, Jed and
Gethin will each get the chance to race the 1/8 mile and the best
time wins!
About The Struts
Formed in Derby, England in 2012,
The Struts have found themselves massively embraced by some of the
greatest icons in rock-and-roll history. Along with opening for Foo
Fighters, The Rolling Stones, The Who and Guns N' Roses, the
U.K.-bred four-piece band was also hand-picked by Mötley Crüe to
serve as the supporting act for their last-ever performances. The
Struts released their sophomore
album YOUNG&DANGEROUS in the fall of 2018 and have
been on the road nonstop since their formation, including worldwide
headline shows and prestigious festival plays, including
Lollapalooza, Governors Ball, Bottle Rock, Isle of Wright and many
more. The Struts recently finished a sold-out European
tour and are currently touring the states on their Young &
Dangerous Tour 2019. Visit www.thestruts.com for more
information.
About Interscope Geffen A&M
Combining the legacies of three of the most influential record
labels in modern music history, Interscope Geffen A&M embarked
on a new tradition of musical achievement with its unification on
January 1, 1999. Headed by Chairman
and CEO John Janick, Interscope
Geffen A&M is a major force in global music, developing
chart-topping artists across a wide range of musical genres,
including rock, rap, pop and alternative. Interscope Geffen A&M
is part of Universal Music Group, the world's largest music
company.www.interscope.com
About Dodge//SRT
Dodge//SRT offers a complete lineup of performance vehicles that
stand out in their own segments. Dodge is America's performance
brand and SRT is positioned as the ultimate performance halo of the
Dodge brand, together creating a complete and balanced performance
brand with one vision and one voice.
For more than 100 years, the Dodge brand has carried on the
spirit of brothers John and Horace
Dodge, who founded the brand in 1914. Their influence
continues today. New for 2019, the Dodge Challenger SRT Hellcat
Redeye is possessed by the Demon. Its 797-horsepower supercharged
HEMI® high-output engine makes it the most powerful, quickest and
fastest muscle car, reaching 0-60 miles per hour (mph) in 3.4
seconds, and the fastest GT production car with a ¼-mile elapsed
time (ET) of 10.8 seconds at 131 mph. It also reaches a new top
speed of 203 mph.
Joining the Challenger SRT Hellcat Redeye is the 2019 Dodge
Challenger SRT Hellcat, with its more powerful 717-horsepower
engine, and the Challenger R/T Scat Pack Widebody, featuring fender
flares from the SRT Hellcat Widebody, which add 3.5 inches of width
to the 485-horsepower Scat Pack's standard body. Also new for 2019
is the Challenger R/T Scat Pak 1320 with exclusive drag strip
technology from the iconic Dodge Challenger SRT Demon. The
Challenger R/T Scat Pack 1320 is a drag-oriented, street-legal
muscle car and a blank canvas for the serious grassroots drag
racer. The 2019 Dodge Durango SRT, America's fastest, most powerful
and most capable three-row SUV with a best-in-class tow rating of
8,700 lbs., completes the brand's performance lineup. These
visceral performance models join a 2019 brand lineup that includes
the Durango, Grand Caravan, Journey, Charger and Challenger — a
showroom that offers performance at every price point.
Follow Dodge, SRT and FCA US
news and video on:
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Dodge brand: www.dodge.com
Dodge blog: blog.dodge.com
Facebook: www.facebook.com/dodge
or https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/dodgeofficial or
www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/dodge or
www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/dodge or
www.youtube.com/fcanorthamerica
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SOURCE FCA US LLC