Partnerships with The San Francisco Marathon
and Destination Races Give Runners More Encouragement, Motivation
and Tools to Reach Their Goals
As the popularity of organized runs continues to grow, Fitbit,
Inc., the leader in the connected health and fitness market, is
increasing its efforts to help consumers reach their fitness goals
through new partnerships with The San Francisco Marathon and
Destination Races. With industry-leading devices, impactful data
and virtual coaching, Fitbit helps users prepare for and reach
their performance goals at any level, from completing a first 5K
run to setting a personal record for a half or full marathon.
“By supporting events like The San Francisco Marathon and
Destination Races, Fitbit is helping provide positive experiences
for runners of all levels to train and reach their goals,” said Tim
Rosa, VP Global Marketing, Fitbit. “We want to enable people to
train smarter by providing them with the tools to take their
training to a new level, such as logging workouts and monitoring
heart rate. We’re excited to see runners of all levels go farther
and faster this race season with the help of Fitbit.”
Connect with Fitbit at Upcoming Race Events
As the first official fitness tracker of The San Francisco
Marathon, one of the largest marathon events in the U.S., and
Destination Races, the nation’s pioneer and premiere wine country
half-marathon series, Fitbit will help runners of all levels
maximize their training and stay on track toward their goals
leading up to and throughout race weekend. Fitbit brand ambassador
and ultra-marathoner Dean Karnazes has also provided customized
training tips at Fitbit.com to help runners prepare for race
day.
“Whether you are running your first race, or 50 marathons in 50
states in 50 consecutive days, preparing for a race begins long
before race day,” said Karnazes. “Setting a fitness goal is a great
first step, but understanding your goal and what you need to do to
achieve that goal is the key. Fitbit’s activity trackers and tools
give runners the data they need to make the smart decisions that
are going to take their bodies to the finish line.”
For participants of the eight Destination Races events across
North America, Fitbit has provided downloadable training schedules
from Karnazes to help runners meet their race day goals. The next
Destination Races event, Napa-to-Sonoma, will take place on Sunday,
July 19, and will feature Fitbit brand ambassadors Ryan and Sara
Hall, two of America’s premier distance runners, who will provide a
little extra motivation to runners making their way to the finish
line.
Fitbit will also serve as the presenting partner of The San
Francisco Marathon 5K and The San Francisco Marathon Race Weekend
App. For the first time, the Race Weekend App will give runners
access to real-time race data that is synced with their Fitbit step
count, delivered along-side motivational tips from Karnazes. The
app will also help spectators keep track of their friends and
family with maps and live runner tracking and live race
leaderboards. To help runners keep their muscles loose and
energized for the race, Karnazes will host a free “Shake Out Your
Steps Run” on Saturday, July 25 from The San Francisco Marathon
Health and Fitness Expo. The 38th annual marathon event will take
place the following day on Sunday, July 26.
Train More Effectively with the Fitbit Platform
The Fitbit platform combines connected health and fitness
devices with software and services, including an online dashboard
and mobile apps, data analytics, motivational and social tools,
personalized insights and virtual coaching through customized
fitness plans and interactive workouts. Knowing one size does not
fit all in health and fitness, our wide variety of connected health
and fitness devices enable tracking fitness at every level –
everyday, active and performance.
When combined with easy to access to software and services, the
Fitbit platform enables people to be more active, exercise more,
sleep better and manage their weight – all key components when
training for a race or marathon. Here’s how it works:
Activity Tracker Features
- Fitbit Devices: Offer a range of
six different wearable health and fitness devices that span
multiple styles, form factors and price points that fit seamlessly
into people’s daily lives and activities. All of the devices
automatically track daily steps, calories burned, distance
traveled, floors climbed and active minutes
- GPS Tracking on Fitbit Surge™:
Delivers real-time distance and pace, along with elevation summary
on the wrist, allowing runners to track progress and identify and
hit target goals; following runs users can review route, pace and
split times on the Fitbit mobile app or online dashboard to analyze
and optimize performance over time – because for some races,
seconds matter
- PurePulse™ Heart Rate Tracking:
Enables users using Fitbit Charge HR™ or Fitbit Surge to establish
resting heart rate and monitor intensity to stay within optimal
ranges during various stages of a run – all without an
uncomfortable chest strap
- Exercise Mode on Fitbit Charge HR
and Multi-Sport on Fitbit Surge: Uniquely records various
workouts in addition to running – yoga, cycling, weight-lifting –
delivering key stats, workout intensity and calories burned for a
full picture of a user’s training in preparation for the big
race
- Automatic Sleep
Detection*: Monitors how long and how well users sleep,
illustrating where adjustments in lifestyle might be necessary
during training
Mobile & Social Tools
- FitStar: Offers virtual
coaching through streaming video workouts anytime, anywhere to
build strength, gain flexibility and maintain endurance. To help
runners elevate their training and avoid injury, FitStar created
two handcrafted workouts inspired by The San Francisco Marathon:
the “Race Day Ready” Freestyle session in the FitStar Personal
Trainer App and “Flexible Finish” in the FitStar Yoga App.
- Nutrition and Hydration
Tracking: Logs food and water intake right on the Fitbit app,
no matter where they are, to help users monitor calories in vs.
calories out to deliver the right amount of fuel to their bodies
while in training and leading up to race day
- Motivation: Social connectivity
with friends and family on the Fitbit app allows users to train,
motivate, and challenge each other to reach that next training
milestone
For more information on Fitbit products and services, please
visit http://www.fitbit.com/.
*Available on Fitbit Charge, Fitbit Charge HR and Fitbit
Surge
About Fitbit
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leader in the connected health and fitness category,
Fitbit designs products and experiences that track everyday health
and fitness. Fitbit’s diverse line of award-winning
products includes Fitbit Surge, Fitbit Charge HR, Fitbit
Charge, Fitbit Flex, Fitbit Zip and Fitbit One activity
trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit products
are carried in more than 30,000 North American retail stores,
45,000 stores around the globe and sold in 55 countries.
Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Charge HR, Fitbit
Charge, Fitbit Flex, Fitbit One, Fitbit Zip, PurePulse, MobileRun,
Aria and FitStar are trademarks, service marks and/or registered
trademarks of Fitbit, Inc. in the United States and in other
countries. All other trademarks, service marks, and product names
used herein are the property of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20150714005600/en/
Fitbit, Inc.Jen Ralls, 1-213-926-1734pr@fitbit.com
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