NEW YORK, Aug. 11, 2016 /PRNewswire/ -- Footaction, a
national retailer of apparel and footwear lifestyle brands,
announced its new digital docuseries, "Footaction Free Flow," that
brings together the industry's top musical talent from multiple
generations in an unfiltered discussion about today's hottest
topics.
As a brand with its finger on the pulse of style, music and
culture, Footaction brought together OG rapper E-40, R&B singer
Omarion, rapper Casey Veggies and L.A. transplant and artist
B.J. the Chicago Kid, to kick-off the series' first installment –
"Footaction Free Flow: Fly Style" – on YouTube. The video follows
the quartet as they embark on a cross-country journey back to the
West Coast. The artists bring viewers behind the curtain as they
discuss their past travel experiences, how they stay fresh on the
road and what Cali culture means
to them.
"We're excited to bring our consumers into the mindset of those
at the cutting edge of culture, both past and present," said
Ken Side, vice president, general
manager for Footaction. "Having artists who are at very different
phases of their careers weigh in on style, music and so much more
makes for really engaging content that resonates with Footaction's
customers."
Fly Style focuses on all things travel. August is the month
where many make the annual dash to fit in their last few trips
before getting back to the "grind," whether that's hitting the
books, returning to the office or tackling that next big project.
Aligning with the theme, the featured talent spoke about how they
plan to spend their last big trip of the summer, what they like
most about traveling to the West Coast, their upcoming projects,
and how the grind of the music industry has changed over the years
– all while rocking the newest styles available at Footaction
stores nationally and on Footaction.com.
"Footaction brought together a great crew to talk about style,
travel and the music industry, and being the OG of this young group
was an honor," said rapper E-40. "Omarion, Casey and B.J. are
talented, respectful and down-to-earth. I had a great time choppin'
it up with them about how the music industry has changed over the
years, and trust this won't be the last time we work together as I
would love to combine forces in the studio sometime in the near
future."
Footaction is set to release additional installments digitally
later this year. The upcoming videos will feature different
cities, artists and free-flowing conversation.
ABOUT FOOTACTION:
Footaction is part of Foot Locker,
Inc. (NYSE: FL), a specialty athletic retailer that operates more
than 3,400 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its
Footaction, Foot Locker, Lady Foot
Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners
Point, and Sidestep retail stores, as well as its
direct-to-customer channels, including footaction.com,
footlocker.com, Eastbay.com and SIX02.com, the Company is a leading
provider of athletic footwear and apparel.
Additional information may be found
at footaction.com | Instagram: @footaction |
Twitter: @footaction |
YouTube: youtube.com/FootactionUS |
Facebook: facebook.com/footaction. #OWNIT
Video - https://www.youtube.com/watch?v=xjP4dladYIQ
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SOURCE Foot Locker, Inc.