GUESS Joins BCI: Better Cotton Initiative in First Quarter of 2018
19 April 2018 - 2:09AM
Business Wire
GUESS, the global lifestyle brand famous for its iconic ad
campaigns and trend setting denim, is proud to partner with The
Better Cotton Initiative (BCI), an organization that works with
cotton farmers, helping them to use water efficiently and care for
the environment, as well as promote higher standards of work,
during cotton production.
Last year, GUESS published its FY16-17 Sustainability Report
which includes the company’s first-ever sustainability plan and
Denim Water Lifecycle Assessment of its denim category.
Understanding that 64% of water use occurs during raw material
production, namely for cotton, GUESS joined The Better Cotton
Initiative to start to source ‘Better Cotton’ to help address its
water use. GUESS will make public its official goals for
sustainable cotton sourcing later this year.
By becoming a BCI Retailer and Brand Member, GUESS can commit to
a more sustainable future for cotton production by investing in the
Initiative which, last year, reached and trained 1.6 million cotton
farmers on more sustainable agricultural practices, such as
efficient use of inputs (water, pesticides), increasing yields, and
addressing gender equality and child labor issues.
“At GUESS, we use cotton in many of our products,” says
Victor Herrero, Chief Executive Officer of GUESS?, Inc. “It is
important that we take the proper steps to source more sustainable
cotton in the GUESS supply chain, which is why we have joined The
Better Cotton Initiative. GUESS is excited to join BCI and the
overall industry movement to improve the standards for global
cotton production, and have that reflected in the cotton we source
at GUESS.” - Victor Herrero
For more information and the latest updates on GUESS
Sustainability, please visit http://sustainability.guess.com/.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has
since successfully grown into a global lifestyle brand. Guess?,
Inc. designs, markets, distributes and licenses a lifestyle
collection of contemporary apparel, denim, handbags, watches,
footwear and other related consumer products. Guess? products are
distributed through branded Guess? stores as well as better
department and specialty stores around the world. As of February 3,
2018, the Company directly operated 1,011 retail stores in the
Americas, Europe and Asia. The Company’s licensees and distributors
operated 652 additional retail stores worldwide. As of February 3,
2018, the Company and its licensees and distributors operated in
approximately 100 countries worldwide. For more information about
the Company, please visit www.guess.com.
About the Better Cotton
Initiative
The Better Cotton Initiative (BCI), a global not-for-profit
organisation, is the largest cotton sustainability programme in the
world. Last year, together with our partners we provided training
on more sustainable agricultural practices to 1.6 million farmers
from 23 countries. We are truly a joint effort, encompassing
organisations all the way from farms to fashion and textile brands,
driving the cotton sector towards sustainability. Thanks to these
efforts, Better Cotton accounts for around 15% of global cotton
production. BCI aims to transform cotton production worldwide by
developing Better Cotton as a sustainable mainstream commodity. By
2020, our goal is to train 5 million farmers worldwide on more
sustainable agricultural practises, and account for 30% of global
cotton production.
BetterCotton.org
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GUESS?, Inc.Kaitlyn Quailkquail@guess.com
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