MINNEAPOLIS, Jan. 27, 2016 /PRNewswire/ -- Following a
nationwide search, General Mills announced today the winning
honorary #RealTrixRabbit. While the iconic Trix Rabbit isn't going
anywhere, a Houston-based bunny
named Cinnabun out-cuted, out-hopped and out-Trixed more than 7,500
furry entries for the chance to win the coveted spot on
limited-edition Trix cereal boxes.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7745851-honorary-real-trix-rabbit/
Once the runt of his litter, the two-pound Holland lop bunny joined his owner,
Natalie Tran, to proudly hop down
the red carpet during an unveiling ceremony of the commemorative
Trix boxes featuring his photo at his hometown Kroger grocery
store. Cinnabun is no novice to stardom and rallied his fans via
@Cinnabunbun on Instagram to invite them to his debut red carpet
appearance. He graciously signed his paw-autograph for adoring
hometown fans who attended the event.
To see Cinnabun behind-the-scenes at the Trix box unveiling
ceremony, go to:
http://www.blog.generalmills.com/2016/01/meet-the-honorary-real-trix-rabbit/
"I'm obviously biased, but I always knew Cinnabun was an
especially playful, cute and loveable bunny," said Tran. "But I
never could have imagined he would join the iconic, six-decade
tradition of Silly Trix Rabbits to become the first honorary real
rabbit face of Trix!"
The commemorative boxes featuring Cinnabun were released to help
celebrate that Trix is now among 75 percent of General Mills
cereals that no longer contain artificial flavors or colors from
artificial sources. The goal is to complete this change for all of
its cereals by the end of 2017.
"We're happy to introduce Cinnabun as the honorary face of Trix
to help celebrate the new recipe hitting shelves nationwide," says
Lauren Pradhan, senior marketing
manager for General Mills' cereal division. "We are excited for
families to experience the new Trix cereal recipe and see for
themselves that every spoonful will still deliver the great taste,
quality and fun that General Mills cereals have always brought to
their cereal bowl."
For more information about General Mills' ongoing journey to
improve the benefits of its cereal portfolio, please visit
www.generalmills.com/cereal.
About General Mills
General Mills is one of the
world's leading food companies, operating in more than 100
countries around the world. Its brands include Cheerios, Fiber One,
Häagen-Dazs, Nature Valley, Yoplait, Betty
Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minn., USA, General
Mills had fiscal 2015 worldwide sales of US $18.8 billion.
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SOURCE General Mills