DETROIT, Oct. 5, 2021 /PRNewswire/ -- General Motors
today named Edward Kummer as chief
digital officer, effective Oct. 16.
Kummer will be responsible for building and delivering a holistic
digital business guided by GM's Growth Strategy, leading a newly
formed Digital Business team, and accelerating software investments
that will redefine consumer expectations. He will report to GM
President Mark Reuss.
Kummer was president of Nordstrom
Rack's online business and Nordstrom's HauteLook brand,
where he led an integrated online site and executed an omni-channel
strategy, resulting in increased online sales and significant
profit growth. He brings a breadth of expertise leading
omni-channel, marketing and digital efforts across multiple
industries that have digitally transformed for the benefit of the
consumer and business growth, including travel, wealth management,
consumer products, retail and entertainment.
"We are creating new digital experiences for our customers, both
inside and outside of the vehicle, to enhance their lives and keep
them connected to an increasingly digital world," Reuss said. "As
our business model evolves to reflect the vital role that software
plays in our products and services, and the new opportunities it
enables, Edward's proven track record of digital and e-commerce
expertise and leadership make him a huge asset for us. He's
done great work for companies known for superior customer
experience, and we're delighted to have him on our team."
In his role, Kummer will be empowered to drive commercial
success and strategic investments to establish digital market
leadership. He will lead a dedicated digital team structured around
GM's digital lines of business, each with a dedicated commercial
leader who will be accountable for all aspects of the operations.
This integrated approach will connect value chains and capitalize
on adjacencies, enabling GM to move faster and grow its digital
business while remaining hyper-focused on speed of service to the
customer.
"I am passionate about GM's zero-crashes, zero-emissions and
zero-congestion vision, especially its impactful role in
sustainable transportation. I am excited to leverage my digital
expertise to create transformative experiences that will generate a
lasting connection with the customer and foster a lifelong affinity
to GM's brands and products," said Kummer. "As a car enthusiast, I
have been admiring the caliber of GM's vehicles. GM's innovative
platform and the immense growth opportunities are particularly
inspiring to me."
Kummer spent 18 years of his career at the Walt Disney Company
in multiple strategic leadership roles, generating profitable
results. After Disney, he led digital and e-commerce strategies for
a variety of companies, including Victoria's Secret and Luxottica,
and served as chief marketing and digital officer for Oakley.
Prior to joining Nordstrom, he was a managing director and chief
marketing officer at Goldman Sachs.
General Motors (NYSE:GM) is a global company focused
on advancing an all-electric future that is inclusive and
accessible to all. At the heart of this strategy is the Ultium
battery platform, which will power everything from mass-market to
high-performance vehicles. General Motors, its subsidiaries and its
joint venture entities sell vehicles under the
Chevrolet, Buick, GMC, Cadillac, Baojun and
Wuling brands. More information on the company and its
subsidiaries, including OnStar, a global leader in vehicle
safety and security services, can be found
at https://www.gm.com.
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SOURCE General Motors Co.