NEW YORK, Oct. 19, 2017 /PRNewswire-USNewswire/
-- Meatless Monday, the global initiative from The Monday
Campaigns, and Grubhub, the nation's leading takeout marketplace,
today announced the results of Grubhub's analysis of vegetarian and
meatless alternative orders. The findings show that Americans are
increasingly ordering meatless dishes, and that the popularity of
vegan, vegetarian and meat substitutes has grown significantly in
recent years.
Key insights from data include:
- Meat-substitutes are ordered five percent more on Mondays than
the rest of the week since 2016
- Trendy plant protein, jackfruit, rose 33 percent in popularity
for orders placed on Mondays since 2016
- Vegan orders increased in popularity by 19 percent in 2017, in
line with national culinary predictions for the year
As the popularity of plant-based proteins grow, according to the
data, one possible correlation is the growth of the Meatless Monday
movement, which encourages consumers to cut down on meat for health
and environmental reasons the first day of the week.
"With so many vegetarian dishes gaining popularity, it is easy
to see that choosing meat-free meals is not just a trend," said
Barbara Martin Coppola, CMO of
Grubhub. "Grubhub provides an easy way for people to make the food
choices that make them feel healthiest and happiest, at their
convenience. For many, this includes ordering plant-based
food!"
"It's exciting to see more people choosing meatless options on
Mondays," says Dana Smith, campaign
director of Meatless Monday. "By starting the week on a healthy
note, we are forging a path that's good for our well-being."
For the full report and methodology, please email
press@grubhub.com.
About Meatless Monday
Meatless Monday is a public health initiative of The Monday
Campaigns, a nonprofit organization in association with The Lerner
Centers for Public Health Promotion at Johns Hopkins,
Columbia and Syracuse universities. The
campaign, founded by Sid Lerner, chairman of The Monday
Campaigns, seeks to reduce the risk of preventable chronic
diseases and conserve valuable environmental resources by
encouraging the public to cut back on meat one day a week. The
campaign is founded on research that shows Monday as the day people
are most primed to start and sustain a healthy new behavior. Since
its launch 14 years ago, Meatless Monday has become an
international movement with support from schools, celebrities,
restaurants, and organizations.
For free recipes and other resources, visit
www.meatlessmonday.com.
About Grubhub
Grubhub (NYSE: GRUB) is the nation's leading online and mobile
takeout food-ordering marketplace with the most comprehensive
network of restaurant partners and largest active diner base.
Dedicated to moving eating forward and connecting diners with the
food they love from their favorite local restaurants, the Company's
platforms and services strive to elevate food ordering through
innovative restaurant technology, easy-to-use platforms and an
improved delivery experience. Grubhub is proud to work with
approximately 75,000 restaurant partners in over 1,200 U.S. cities
and London. The Grubhub portfolio
of brands includes Grubhub, Seamless, Eat24, Foodler, AllMenus and
MenuPages.
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SOURCE The Monday Campaigns