Three College Students Explore T-shirt Sustainability in Behind-the-Scenes “Crop to Campus” Documentary That Shows Step-b...
10 September 2020 - 2:16AM
Business Wire
The seven-part minidocumentary follows three North Carolina
State University students on an all-questions-answered journey from
cotton field to finished T-shirt
HanesBrands, a socially responsible manufacturer and marketer of
leading everyday basic apparel, is releasing a seven-part
minidocumentary commissioned to let millennials and Generation-Z
youth explore how the iconic T-shirt fits with their views on
responsible fashion.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200909005855/en/
Katy Powers of Charlotte, North Carolina,
was one of three North Carolina State University students to
participate in the "Crop to Campus" documentary exploring the
making of a responsible T-shirt (Photo: Business Wire)
The “Crop to Campus” documentary, created by award-winning
filmmaker Rod Murphy of Asheville, North Carolina, follows three
North Carolina State University now-graduated seniors from the
Wilson College of Textiles as they review every step of T-shirt
manufacturing.
The documentary’s first episode is available on
www.CropToCampus.com and introduces the students who follow the
supply chain of the T-shirt from farm field to end consumer.
Subsequent episodes will drop every Tuesday for the next six weeks,
concluding with the availability of the full 20-minute
minidocumentary.
The students – Mamie Trigg of Austin, Texas, Katy Powers of
Charlotte, North Carolina, and Sydney Parker of Raleigh, North
Carolina – take the journey by visiting, discussing and interacting
with farmers, employees and communities integral to making a Hanes
ComfortWash T-shirt.
Murphy, the filmmaker, followed the students last year to cotton
fields and yarn spinning in the southeast United States, to
HanesBrands-owned fabric knitting, cutting and sewing in El
Salvador, and finally back to campus in Raleigh where the venerable
T-shirt serves as a critical part of the wardrobe of college
students.
“This was a great project primarily because of the openness of
everyone involved,” said Murphy, who has won 14 awards for his
first four documentary feature films. “No topics were off the
table. As seniors, the students came into this project at a
crossroads where they are passionate about textiles and apparel but
deeply concerned about fashion’s impact on the future of the
planet.”
HanesBrands commissioned the documentary to assess how well its
corporate social responsibility resonate with the expectations of
millennials and Generation-Z youth.
“HanesBrands, unlike most manufacturers in the apparel industry,
owns the majority of its supply chain, which gives us distinct
advantages in not only cost, scale and flexibility but also control
of how that manufacturing is conducted,” said Chris Fox,
HanesBrands’ vice president of corporate social responsibility. “We
exert great influence to ensure environmentally and socially
responsible production.
“From responsibly grown and harvested cotton to low-waste
yarn-spinning operations to investing in biomass, hydro and
geothermal energy, we’ve made a commitment to identify
opportunities to improve our ecological footprint and social impact
at every stage of the supply chain. We also have an actively
engaged employee base around the globe that is committed to
constantly improving our processes and the communities in which we
operate. This film offers both these students and the rest of the
world an inside look at one of our company’s strongest assets.”
The documentary episode release dates and topics are:
- Sept. 8: “Crop to Campus: The Journey Begins”
- Sept. 15: “U.S. Grown Cotton”
- Sept. 22: “Yarn Spinning in the U.S.A.”
- Sept. 29: “El Salvador Production: Stitch by Stitch”
- Oct. 6: “Community: It’s About the People”
- Oct. 13: “Back to Campus: Tee Party”
- Oct. 20: “Takeaways: How important is responsible
manufacturing?”
Crop to Campus also will be screened in its entirety on
Thursday, Oct. 8, with a virtual event in conjunction with the
RiverRun International Film Festival in Winston-Salem. Visit
www.CropToCampus.com to learn more about the documentary series, or
www.HanesForGood.com for more information about Hanes’ responsible
manufacturing practices.
HanesBrands HanesBrands,
based in Winston-Salem, N.C., is a socially responsible leading
marketer of everyday basic innerwear and activewear apparel in the
Americas, Europe, Australia and Asia-Pacific. The company sells its
products under some of the world’s strongest apparel brands,
including Hanes, Champion, Bonds, DIM, Maidenform, Bali, Playtex,
Lovable, Bras N Things, Nur Die/Nur Der, Alternative, L’eggs,
JMS/Just My Size, Wonderbra, Berlei, and Gear for Sports. The
company sells T-shirts, bras, panties, shapewear, underwear, socks,
hosiery, and activewear produced in the company’s low-cost global
supply chain. A Fortune 500 company and member of the S&P 500
stock index (NYSE: HBI), Hanes has approximately 63,000 employees
in more than 40 countries. For more information, visit the
company’s corporate website at www.Hanes.com/corporate and newsroom
at https://newsroom.hanesbrands.com/. Connect with the company via
social media: Twitter (@hanesbrands), Facebook
(www.facebook.com/hanesbrandsinc), Instagram
(@hanesbrands_careers), and LinkedIn (@Hanesbrandsinc).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200909005855/en/
Matt Hall: (336) 251-3689 (M) or matt.hall@hanes.com
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