The Hershey Company (NYSE:HSY), the second-largest snacks
manufacturer in the U.S. and the leader in U.S. confection1,
announced its vision earlier this year to be both an iconic candy
company and an innovative snacking powerhouse. Hershey’s expertise
and insight into the future of snacks and food retail will be the
center point of Hershey’s booth (#1601) at the annual Sweets &
Snacks Expo, May 23-25, in Chicago.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/fb05f499-78e3-4a9e-ae21-e8b799a5a00c
The company’s commercial growth drivers include its expanding
portfolio of snacks to win with consumers and its insights-driven
merchandising solutions to win with shoppers. In the booth,
visitors will have access to insights on Hershey’s latest product
innovations and forward-thinking retail solutions designed to
increase traffic and drive incremental sales.
“I’m confident we will fulfill our vision to be an innovative
snacking powerhouse. Hershey continues to build an unparalleled
portfolio of snacks, category solutions that are proven winners and
an approach to collaboration with retailers that is second to
none,” said Todd Tillemans, President, U.S., The Hershey Company.
“What you see at our booth should serve as an invitation to join us
as we define the future of snacks and support our retailers in
building an experience that inspires shoppers.”
Snacks that Delight
Leveraging its iconic brands, Hershey is bringing excitement to
the category in the form of Snackfection – where snacking and
confection meet.
With sweet and salty coming in as the No. 1 favorite snacks
flavor combination among U.S. consumers2, Hershey is taking its
power brands like Reese’s and Hershey’s, into new
forms. The company is examining new occasions and evolving its
portfolio to satisfy consumer desire for sweet and salty, and
smooth and crunchy. The company’s latest innovations are also
expanding Hershey and the category’s reach throughout the
traditional store footprint.
Hershey will be
featuring Reese’s and Hershey’s Crunchers
Candy, Reese’s and Hershey’s Dipped Pretzels,
and Hershey’s Cookies N Creme Dipped Pretzels,
innovations that deliver a sweet treat with a crunchy
texture. Hershey’s Popped Snack Mix
and Reese’s Popped Snack Mix are other examples of its
expanding Snack Mix offerings that deliver sweet and salty
flavors.
During the Sweets & Snacks Expo, Hershey will
showcase Reese’s Crunchy Cookie Cup, which just hit
shelves nationwide after much anticipation, and
re-visit Hershey’s Cookie Layer Crunch Bar, one of the
biggest innovations in the history of Hershey’s namesake brand.
Hershey will also showcase its growing number of craft brands –
from artisan confections to better-for-you snacks. KRAVE,
central to the company’s emerging better-for-you portfolio as a
protein-based, on-the-go snack, is debuting its latest artisan
jerky flavors – KRAVE Honey Habanero Chicken
and KRAVE Pink Peppercorn Beef. barkTHINS continues to
bring the best of dark chocolate to simple ingredients.
Shopping Experiences that Inspire
The annual candy and snacks symposium takes place just weeks
after Hershey released New Retail in a Shopper’s World, a
comprehensive whitepaper that examines the evolving relationship
between shoppers and retailers. It also explores how the confection
and snacks category can play a role in building the future of
retail. Hershey outlines the opportunities that exist across pay
points, center store and supply chain to make food retail a place
shoppers want to go vs. have to go.
Hershey’s retail evolution team brings together real-time data,
analytics, trends and foresight to inform high-performing shopper
experiences. As category leader, Hershey is in the trenches with
retailers every day optimizing their candy and snacks merchandising
– from its gold standard planograms to pay-point solutions. In
addition to exploring Hershey-inspired solutions to improve candy
aisle shopability, drive incremental sales and develop customized
solutions to present-day retail challenges, visitors to Hershey’s
booth can explore Medley, an imagined grocery store, and
complementary concepts designed to inspire retailers to rethink the
shopping experience.
For more information about Hershey’s commitment to consumers and
innovation, please visit our website or stop by booth No.
1601 at NCA's Sweets & Snacks Expo.
______________________________
1 Source: Nielsen AOD xAOC + C2 Source: Vision
Critical Snacking Shopping Behavior Study 2016
About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global
confectionery leader known for bringing goodness to the world
through its chocolate, sweets, mints and other great-tasting
snacks. Hershey has approximately 18,000 employees around the world
who work every day to deliver delicious, quality products. The
company has more than 80 brands around the world that drive more
than $7.4 billion in annual revenues, including such iconic brand
names
as Hershey's, Reese's, Hershey's Kisses, Jolly
Rancher, Ice Breakers and Brookside. Building
on its core business, Hershey is expanding its portfolio to
include a broader range of delicious snacks. The
company remains focused on growing its presence in key
international markets while continuing to extend its competitive
advantage in North America.
At Hershey, goodness has always been about more than delicious
products. For more than 120 years, Hershey has been committed
to operating fairly, ethically and sustainably. Hershey
founder, Milton Hershey, created the Milton Hershey School in 1909
and since then the company has focused on giving underserved
children the skills and support they need to be successful. Today,
the company continues this social purpose through 'Nourishing
Minds,' a global initiative that provides basic nutrition
to help children learn and grow. From neighborhoods across the
United States to the streets of Shanghai and Mumbai and villages of
West Africa, our goal is to nourish one million minds by 2020.
To learn more - Visit:
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Media Contact:
Laura Renaud
(717) 571-7247
lrenaud@hersheys.com
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