JCPENNEY APPOINTS MARCI GREBSTEIN AS CHIEF MARKETING OFFICER
23 May 2017 - 10:30PM
PLANO, Texas -
(May 23, 2017) - JCPenney [NYSE: JCP] today announced that
Marci Grebstein will join the Company's executive leadership team
as executive vice president, chief marketing officer in June. A
highly accomplished marketing executive, Grebstein brings over 20
years of retail marketing experience overseeing advertising
campaigns, brand positioning, market analysis and digital
strategies designed to enhance brand awareness and accelerate
revenue growth. Grebstein will report to Chairman and Chief
Executive Officer Marvin R. Ellison.
"Marci is an outstanding senior
leader with a proven track record of developing winning marketing
strategies for a diverse cross-section of leading national
retailers," said Ellison. "As we focus on enhancing our Home
Refresh strategy, better utilizing customer data and optimizing our
omnichannel capabilities, her broad retail expertise will be
invaluable as we seek to differentiate our business through
strategic marketing initiatives that will entice new and loyal
customers to choose JCPenney for their homes and families."
Grebstein most recently served as
chief marketing officer for Lowe's Home Improvement, where she was
instrumental in driving an integrated and data-driven omnichannel
marketing approach to build customer loyalty and position the
company for continued growth. Prior to her role as chief marketing
officer for Lowe's, she served as vice president of advertising for
the retailer, leading the development and execution of Lowe's
overall advertising strategy and ensuring that the company's brand
promise was brought to life consistently across all platforms.
Prior to joining Lowe's, Grebstein
worked for Food Lion of Delhaize America, overseeing the
repositioning of the grocery store chain in her role as vice
president of marketing and brand strategy. Grebstein also spent 16
years at Staples, Inc., holding positions of increasing
responsibility to include vice president of business-to-business
marketing and e-commerce. Grebstein holds a Bachelor of Science
degree in management and marketing from Boston College.
"I have been inspired by the
continued progress of one of America's most iconic retailers in the
midst of a highly competitive and ever evolving retail
environment," said Grebstein. "I am eager to begin working with
Marvin and the entire team at JCPenney to lead a marketing strategy
that will continue to build on the Company's momentum in achieving
sustainable growth and profitability."
JCPenney Media
Relations:
(972) 431-3400 or jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements and Company
information.
About
JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest
apparel and home furnishings retailers, is on a mission to ensure
every customer's shopping experience is worth her time, money and
effort. Whether shopping jcp.com or visiting one of over 1,000
store locations across the United States and Puerto Rico, she will
discover a broad assortment of products from a leading portfolio of
private, exclusive and national brands. Supporting this value
proposition is the warrior spirit of over 100,000 JCPenney
associates worldwide, who are focused on the Company's three
strategic priorities of strengthening private brands, becoming a
world-class omnichannel retailer and increasing revenue per
customer. For additional information, please visit jcp.com.
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The issuer of this announcement warrants that they are solely
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information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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