JCPENNEY CHARGES INTO SMARTWATCHES THIS HOLIDAY
19 October 2017 - 11:30PM
YASTEST
Retailer unveils
new Modern Bride® experience within rebranded
fine jewelry department
PLANO, Texas -
(Oct. 19, 2017) - The fine jewelry department at JCPenney
[NYSE: JCP] just got a little brighter. Beginning Oct. 30, the
Company is launching an innovative selection of smartwatches in 245
stores and JCPenney.com from top brands, including Samsung, LG and
Garmin®, just in time for the holiday season. The Company has also
rebranded its fine jewelry department to reflect its classic
heritage and established history with a new trademark, JCPenney Co. Fine Jewelry, Est. 1902. Within the fine
jewelry assortment, JCPenney has unveiled a reinvigorated Modern
Bride concept that offers today's bridal customers designer
styles at a value. By highlighting the glittering selection and
innovation found in its selection of fine jewelry and premium
watches, the Company is underscoring the importance of its
brick-and-mortar locations when attracting customers to stores for
a unique, personalized experience.
"Fine jewelry is an extremely
personal purchase, boasting some of the most loyal customers in our
store. By bringing the latest trends in smartwatch technology into
our assortment, we have the chance to attract new customers and
introduce them to other areas inside JCPenney," said Pam Mortensen,
senior vice president of fine and fashion jewelry and watches at
JCPenney. "Our research tells us that fine jewelry is one of the
best opportunities for cross-shopping at JCPenney as shoppers may
initially come in for a smartwatch, and then discover a captivating
mix of fashion, beauty, salon, shoes and accessories. As JCPenney
focuses on driving sales and increasing revenue per customer, fine
jewelry is a shining opportunity amid an ever-changing retail
environment."
Tapping into
Smartwatch Technology
Shoppers seek a blend of function
and style when choosing a smartwatch, and the new assortment of
wearables at JCPenney offers both at an incredible value. In select
stores, smartwatches from Samsung, LG, Garmin, MisFit and Relic®
will be presented as an interactive customer experience where
shoppers are encouraged to touch, play and discover the features
and benefits of each watch. To deliver the best service possible,
JCPenney is developing an all-new Watch Professional program that
will train fine jewelry associates on the technical aspects and
characteristics of each brand, including the new smartwatch
assortment. Prices for the innovative collection of wearables range
from $155 to $349.99, with an expanded assortment available at
JCPenney.com.
A Brilliant New
Modern Bride Experience
The Modern Bride concept is a
unique collaboration that started with Condé Nast in 2011, and is
designed to offer an elevated shopping experience inside JCPenney
that caters to today's bridal customer. To match the sparkling
diamonds found in this collection of engagement and wedding rings,
the Modern Bride presentation has been refreshed in all JCPenney
locations. Brides and grooms will find inspiring graphics, updated
fixtures and glittering in-case presentations in a modern, fresh
environment. Through Modern Bride, JCPenney can offer shoppers
dazzling diamonds available in popular ring styles and settings. An
all-new engagement guide highlights the expansive assortment of
wedding jewelry found at JCPenney, including five collections
within the Modern Bride concept.
New to Modern Bride this spring,
the Company unveiled Hallmark Bridal featuring affordable,
luxurious bridal jewelry for millennial couples with styles that
can only be found at JCPenney. For the ultimate fairy tale,
Enchanted Disney Fine Jewelry is a magical addition to Modern Bride
and incorporates the essence of some of Disney's most beloved
masterpieces into elegant pieces for her wedding day and
beyond.
Clear-Cut
Training
JCPenney associates play an
extremely important role in helping a customer choose the perfect
ring, which is why the Company has revamped its comprehensive
training program for fine jewelry professionals. Associates are
specially trained and educated on the quality and characteristics
of the diamonds, gemstones and precious metals found in collections
throughout the department, and the updated training tools provide
the product knowledge needed to strengthen and refine the
associate's ability to provide the best customer service
possible.
"The wedding ring purchase is a
gateway to the rest of the store and Modern Bride represents a
significant opportunity to develop a life-long customer
relationship as she gets married, buys a house and starts a family.
She is a budget-conscious customer and comes to JCPenney for the
value that we offer - without sacrificing design or quality. We
already know that Modern Bride customers shop twice as often and
spend significantly more than the average JCPenney shopper, and
this beautiful new fine jewelry experience will introduce more
brides and grooms to JCPenney," added Mortensen.
For images of the JCPenney Co. Fine Jewelry
department, along with product images, please visit:
http://www.jcpnewsroom.com/news-releases/2017/1019_smart_watches_modern_bride.html
JCPenney Media
Relations:
(972) 431-3400 or jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements and Company
information.
About
JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest
apparel and home furnishings retailers, combines an expansive
footprint of approximately 875 stores across the United States and
Puerto Rico with a powerful e-commerce site, jcp.com, to connect
with shoppers how, when and where they prefer to shop. At every
customer touchpoint, she will get her Penney's worth of a broad
assortment of products from an extensive portfolio of private,
exclusive and national brands. Powering this shopping experience is
the customer service and warrior spirit of over 100,000 associates
across the globe, all driving toward the Company's three strategic
priorities of strengthening private brands, becoming a world-class
omnichannel retailer and increasing revenue per customer. For
additional information, please visit jcp.com.
###
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The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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