Harland Analytical Services Signs Wilmington Trust to Use Stratics(TM)
24 December 2003 - 8:36AM
PR Newswire (US)
Harland Analytical Services Signs Wilmington Trust to Use
Stratics(TM) Stratics(TM) models chosen as a tool for helping to
expand existing customer relationships. ATLANTA, Dec. 23
/PRNewswire/ -- Harland Analytical Services today announced that it
has signed Wilmington Trust Company to use its Stratics(TM)
Purchase Potential Model (PPM) Indicators. Harland Analytical
Services is part of John H. Harland Company Wilmington Trust hopes
to gain strategic insight by using Stratics to help determine its
retail banking clients' purchasing propensities. "We are excited by
the possibilities that Stratics provides us," said Rebecca DePorte,
senior vice president of Personal Financial Services for Wilmington
Trust. "Today's competitive marketplace calls for advanced
targeting techniques to offer our clients what they need. We
believe that Stratics will give us the additional insight to help
identify those needs." "We look forward to the results from
Wilmington Trust's marketing campaigns using Stratics," said Paul
Citarella, Harland Analytical Services general manager, "We are
confident that Stratics will help Wilmington Trust achieve its
marketing objectives." The Stratics suite of Retail Bank Model
Indicators Stratics is a suite of highly predictive customer
behavioral business intelligence tools that enable financial
institutions to implement proven attrition and cross sell
strategies. Harland Analytical Services' unique approach is based
on a combination of proven, proprietary, universal model indicators
(using Data Warehouse and MCIF data plus our 131 million record
peer database), tailored to our customers' individual needs. The
innovative Stratics indicators offered by Harland Analytical
Services include the following: The Stratics Attrition Predictor
Indicators assess the risk of significant balance diminishment or
account closure, including Total Household Deposit Attrition; Total
Liquid Deposit Attrition; and Revolving Credit Balance Attrition.
The Stratics Purchase Propensity Indicators predict relative
propensity to purchase specific banking products over a wide
variety of banking products, such as traditional liquid and timed
products like checking and CD, as well as non-traditional products
such as insurance and bill pay. The Customer Value Segmentation
Indicators provide a multi-dimensional, comprehensive assessment of
customer value based on the propensity to purchase additional
products, as well as the risk of attrition of deposit or revolving
credit balances. For more information on Stratics products and
services, contact Harland - Analytical Services at 1-800-723-2580
ext. 5199 or 770-593-5199 (inside Georgia). About Harland
Atlanta-based John H. Harland Company (NYSE:JH)(
http://www.harland.net/ ) is a leading provider of software and
printed products to the financial and educational markets. Harland
Financial Solutions, Inc., a wholly owned subsidiary (
http://www.harlandfinancialsolutions.com/ ), supplies software and
services, including customer relationship management, deposit and
loan origination, core systems and mortgage services to thousands
of financial institutions of all sizes. Harland's printed products
offerings include checks, direct marketing and financial forms.
Scantron Corporation ( http://www.scantron.com/ ), a wholly owned
subsidiary, is a leading provider of both paper and
electronic-based services and systems for the collection,
management and interpretation of data to the financial, commercial
and educational markets. About Wilmington Trust Wilmington Trust
Corporation (NYSE:WL) is a financial services holding company that
provides wealth management and specialized corporate services to
clients throughout the U.S. and in more than 50 other countries, as
well as retail and commercial banking services throughout the
Delaware Valley region. Wilmington Trust and its affiliates have
offices in California, Delaware, Florida, Georgia, Maryland,
Nevada, New York, Pennsylvania, Tennessee, the Cayman Islands, the
Channel Islands and London, and other affiliates in Dublin and
Milan. For more information, visit http://www.wilmingtontrust.com/
. This press release contains statements, which may constitute
"forward- looking statements." These statements include statements
regarding the intent, belief or current expectations of John H.
Harland Company and members of its respective management, as well
as the assumptions on which such statements are based. Prospective
investors are cautioned that any such forward-looking statements
are not guarantees of future performance and involve risks and
uncertainties and that actual results may differ materially from
those contemplated by such forward-looking statements. Reference is
made to the Risk Factors and Cautionary Statements in Harland's
Form 10-K and Form 10-Q filed under the Securities Exchange Act.
DATASOURCE: John H. Harland Company CONTACT: John Pensec, Director
of Corporate Communications of John H. Harland Company,
+1-770-593-5443, or Web site: http://www.harland.net/
http://www.wilmingtontrust.com/
http://www.harlandfinancialsolutions.com/ http://www.scantron.com/
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