Krispy Kreme to Bring Packaged Snacks to Convenience Stores
13 May 2016 - 9:40PM
Dow Jones News
Krispy Kreme Doughnuts Inc., which earlier this week revealed it
would be acquired by a European investment fund, said Friday it
will bring packaged sweets to convenience stores in the U.S.
The Winston-Salem, N.C.-maker of hot glazed doughnuts said it
will bring the packaged items to stores through a partnership with
distributor TSW Foods LLC. Many of the sweets—honey buns,
single-serve pies and "snack bags"—are to be differentiated by its
original glaze flavor.
"TSW Foods will act as our master distributor to develop a
national-distribution network in the convenience-store class of
trade with drug, club and dollar stores to follow," said Mark
LaBrecque, vice president, domestic marketing, licensing and
consumer packaged goods, for Krispy Kreme.
Krispy Kreme already has some products available at convenience
stores nationwide.
On Monday, Krispy Kreme said JAB Holding Co., which has a
quickly expanding stable of famous brands ranging from Caribou
Coffee to Jimmy Choo shoes to Durex condoms, had agreed to acquire
the doughnut maker for about $1.35 billion. JAB will take Krispy
Kreme private.
Shares, up 21% so far this month, were inactive premarket.
Write to Joshua Jamerson at joshua.jamerson@wsj.com
(END) Dow Jones Newswires
May 13, 2016 07:25 ET (11:25 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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