DES MOINES, Iowa, May 19, 2016 /PRNewswire/ -- Meredith Corporation
(NYSE: MDP; www.meredith.com), the leading media and
marketing company serving more than 100 million American women and
75 percent of U.S. millennial women, has been named the
second largest global licensor by License!Global magazine.
This is the fourth consecutive year Meredith's Brand Licensing
group has been recognized. The ranking is based on the retail sales
of goods and services sold under Meredith-owned trademarks,
including Better Homes and Gardens®,
SHAPE®, Eating Well® and
Allrecipes.®
The annual ranking report highlights the breadth and impact of
the licensed goods market. Meredith moved into second place in the
2016 rankings behind perennial leader The Walt Disney
Company. Others in the top five included PVH Corp.
(Calvin Klein, Tommy Hilfiger), Iconix Brand Group (DanskinNow,
Mossimo) and Warner Bros. Consumer Products.
"Meredith is a leader in media brands, and our licensed products
represent our strength with consumers," says Elise Contarsy, Vice President, Meredith Brand
Licensing. "Our relevance in the marketplace is stronger than ever,
and we're rapidly growing in the apparel, food and cookware
categories."
Recently, Meredith's brand
licensing group announced new licensing programs under the
SHAPE, Eating Well and Allrecipes brands, growing its already
robust top licensing agreements, which include a long-standing home
décor and outdoor living collection of Better Homes and
Gardens products available only at Walmart and Walmart.com;
lifestyle-based home buying and selling services through the
Better Homes and Gardens Real Estate franchise network of
brokers and agents operated by Realogy; and Better Homes and
Gardens Flowers by FTD. All of Meredith's existing licensing
programs demonstrated year-over-year growth.
Meredith Brand licensing is now accepting appointments to
discuss Meredith brands, including Better Homes and Gardens,
EatingWell, Allrecipes, SHAPE,
Traditional Home and Successful Farming, at the International
Licensing EXPO in Las Vegas,
June 21-23, 2016.
Meredith Corporation's robust brand
licensing activities include over 3,000 SKUs of branded
products at 4,000 Walmart stores across the U.S., as well as nearly
300 Better Homes and Gardens Real Estate offices across the
U.S. and Canada. In addition,
Clipper Corporation manufactures a line of cookware, bakeware and
kitchen gadgets under the Allrecipes® brand
(www.allrecipes.com); and floral and plant arrangements with FTD
under the Better Homes and Gardens brand. Meredith recently
launched SHAPE® activewear for women with Apparel Bridge, and
Bellisio Foods is developing a line of EatingWell healthy frozen foods.
Meredith has been committed to service journalism for more than
110 years. Today, Meredith uses multiple distribution
platforms—including broadcast television, print, digital, mobile,
tablets and video—to provide consumers with content they desire and
to deliver the messages of its advertising and marketing
partners. Meredith's National Media Group reaches an audience
of over 200 million consumers monthly, including more than 100
million unduplicated American women and 75 percent of millennial
women.
Meredith is the leader in creating content across media
platforms in key consumer interest areas such as food, home,
parenthood and health through well-known brands such as Better
Homes and Gardens, Parents, Martha Stewart
Living, Shape, and Allrecipes reaching over 70
million unique visitors per month. Meredith Xcelerated Marketing is
a leader at developing and delivering custom content and customer
relationship marketing programs for many of the world's top brands,
including Kraft, Lowe's and Chrysler.
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SOURCE Meredith Corporation