Ellison Touts Oracle's New Hardware-Software Integration Model
23 September 2010 - 10:38AM
Dow Jones News
Oracle Corp. (ORCL) Chief Executive Larry Ellison touted on
Wednesday his company's strategy for delivering integrated
products, rather than selling only the software that customers must
then load onto computers made by other companies.
"Our strategy is to take a lot of separate pieces our customers
used to buy as components and to deliver complete working systems,"
Ellison said in a keynote address at the company's first annual
customer meeting since Oracle bought hardware maker Sun
Microsystems Inc. in January. "That will make our customers' lives
simpler. It is fast and cost effective."
Ellison's comments come as many companies in the technology
industry have jealously watched Apple Inc.'s (AAPL) success with
its iPhone and iPad products. Those products feature hardware and
software designed to work together.
"Steve Jobs is my best friend," Ellison said, referring to
Apple's cofounder and chief executive officer. "I watch very
closely what he does over at Apple. If you engineer the hardware
and software, the overall product is better."
Others appear to agree. Last week, PC-maker Hewlett-Packard Co.
(HPQ) offered roughly $1.5 billion for security-software maker
ArcSight Inc. (ARST), which followed its earlier acquisitions of
privately-held Fortify Software Inc. and Palm. In August,
semiconductor maker Intel Corp. (INTC) said it would buy McAfee
Inc. (MFE), a leading software security firm, for $7.7 billion.
Ellison provided two new examples of the Redwood Shores,
Calif.-based company's strategy. Both the Exadata X2-8 database and
the Exalogic Elastic Cloud, announced here this week, contain
Oracle software integrated into Sun hardware.
The first is a database loaded onto a server and the other is a
"cloud in a box" server that companies use to set up a private
cloud.
Cloud computing uses the Internet to access data and
applications based in remote datacenters. A private cloud is a
datacenter set up and run by a company for its own use.
On Wednesday, Oracle shares rose 1.4% to $27.20.
-By Jeanette Borzo, Dow Jones Newswires; 415 765 8230;
jeanette.borzo@dowjones.com
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