SAN MATEO, Calif., Dec. 18, 2014 /PRNewswire/ -- NetSuite Inc.
(NYSE: N), the industry's leading provider of cloud-based
financials / ERP and omnichannel commerce software suites, today
announced that it has appointed Fred
Studer, a global marketing executive as its chief marketing
officer (CMO). In this role, Studer will be charged with overseeing
all of NetSuite's worldwide marketing initiatives and driving
awareness and adoption of NetSuite's industry-leading cloud-based
business management software as NetSuite's growth accelerates.
"Fred's broad experience in enterprise and consumer technology,
his innovative approach to marketing and his incredible enthusiasm
are an ideal fit as NetSuite continues to lead the way forward in
the market for cloud-based business software," said NetSuite CEO
Zach Nelson. "Being a passionate
marketer myself, I am excited to be working with another marketer
with such a creative and innovative flair."
Studer is an accomplished and innovative marketing leader with a
solid track record in both product and corporate marketing. Fred
joins NetSuite after seven years at Microsoft where he most
recently led product marketing, go-to-market strategy and execution
for Microsoft Dynamics CRM, one of Microsoft's fastest growing
businesses. During his tenure, Studer also had responsibility for
Microsoft Dynamics ERP products including Dynamics AX, NAV, GP, SL,
and industry solutions. Prior to his leadership roles in Dynamics,
Studer was General Manager of the U.S. Microsoft Office business.
He was responsible for the U.S. subsidiary revenue and P&L for
Microsoft Office products. Before joining Microsoft, Studer spent
12 years at Oracle and for the last several years there was the
Group Vice President of Marketing. His organization was responsible
for identifying market opportunities, creating marketing strategy,
and generating awareness and demand for Oracle applications and
industries solutions. Originally from Denver, Colo., Studer received his B.S. in
accounting and finance from the University of
Colorado Boulder and is a board member of the University Of
Colorado Leeds School Of Business.
"I'm extremely proud to be joining NetSuite as CMO," Studer
said. "NetSuite has amazing prospects for continued significant
customer growth over the coming years; its strategic direction and
track record for innovation mean that the company is extremely well
positioned within its market. NetSuite's passion for building
long-lasting customer success and developing innovative products
were significant factors in my decision to join the company.
NetSuite has a unique and thriving culture and I'm thrilled to be
part of it."
Today, more than 20,000 companies and subsidiaries depend on
NetSuite to run complex, mission-critical business processes
globally in the cloud. Since its inception in 1998, NetSuite has
established itself as the leading provider of enterprise-class
cloud financials/ERP, CRM and omnichannel suites for mid-sized
organizations, large enterprises and divisions of large enterprises
seeking to upgrade their antiquated client/server ERP and other
systems. NetSuite continues its success in delivering the best
cloud ERP/financials suites to businesses around the world,
enabling them to lower IT costs significantly while increasing
productivity, as the global adoption of the cloud is
accelerating.
Follow NetSuite's Cloud blog, NetSuite's Facebook page and
@NetSuite Twitter handle for real-time updates.
For more information about NetSuite, please visit
www.netsuite.com.
NOTE: NetSuite and the NetSuite logo are service marks of
NetSuite Inc. Third-party trademarks mentioned are the property of
their respective owners.
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SOURCE NetSuite Inc.