NEW YORK, May 6, 2019 /PRNewswire/ -- Today, Nielsen
(NYSE: NLSN) announced the renewal and expansion of its analytic
relationship with Beiersdorf U.S., a trusted global leader within
the skin care category. Together, Nielsen and Beiersdorf U.S. are
fostering growth in the health and beauty space by accelerating the
adoption of cutting edge analytics and technology. With this
agreement, Beiersdorf U.S. became the first skin care company to
engage with Nielsen's newest technology platform, Nielsen
Connect.
Building off of a collaborative relationship that has been
growing since 2008, Nielsen has helped Beiersdorf U.S. navigate
through the health and beauty consumer landscape with speed and
precision. Through expanded market coverage, amplified services
around omnichannel measurement, more agile analytics and deeper
insight into the changing consumer landscape, Nielsen will continue
to deliver industry-leading data across Beiersdorf's U.S. brand
portfolio, inclusive of NIVEA, Eucerin and Aquaphor.
"Nielsen has been a trusted and valued partner of the
Beiersdorf U.S. business for many years, delivering quality data
services that are meaningful to our business in an informed and
responsive manner," said Rodney Waights, VP, Shopper & Customer
Marketing, at Beiersdorf U.S. "The adoption of Nielsen Connect is
already underway. We believe it will simplify access to data,
improve the speed and ability to generate real insights and enable
us to be more agile in our decision-making."
"Beiersdorf U.S. is setting a new standard in the world of skin
care by showing the industry how to embrace new technology and
joining a growing roster of companies who are leaning into Nielsen
Connect, said Laura McCullough, EVP,
U. S. Customer Development, Nielsen. "We are looking forward to
supporting the company's future growth as they continue to win
through strong retailer collaboration and consumer centricity.
Equipped with speed and enhanced data visualization, analytic
tools, Beiersdorf U.S. will have a clear view into what's happening
in the beauty market, why and what's next."
ABOUT BEIERSDORF
Beiersdorf AG is a leading provider of innovative, high-quality
skin care products, with over 130 years of experience in the
marketplace. The Hamburg-based
company has around 18,000 employees worldwide and is listed on the
DAX, the German benchmark equities index. Beiersdorf generated
sales of just under $8 billion in
financial year 2016. NIVEA, the world's No. 1 skincare brand, is
the cornerstone of the company's brand portfolio, which also
includes brands such as Eucerin and Aquaphor, as well as, La
Prairie.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a
global measurement and data analytics company that provides the
most complete and trusted view available of consumers and markets
worldwide. Our approach marries proprietary Nielsen data with other
data sources to help clients around the world understand what's
happening now, what's happening next, and how to best act on this
knowledge. For more than 90 years Nielsen has provided data and
analytics based on scientific rigor and innovation, continually
developing new ways to answer the most important questions facing
the media, advertising, retail and fast-moving consumer goods
industries. An S&P 500 company, Nielsen has operations in over
100 countries, covering more than 90% of the world's population.
For more information, visit www.nielsen.com.
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SOURCE Nielsen