NEW YORK, Sept. 24, 2019 /PRNewswire/ -- Today, Nielsen
(NYSE: NLSN) announced that Audioboom has subscribed to Nielsen's
Podcast Listener Buying Power Service from Nielsen Scarborough. Nielsen's Podcast Listener
Buying Power Service, launched last month, allows clients to
profile shows using program titles collected from our subscribers
in order to connect specific types of listeners with particular
advertisers and specific program-level insights.
Only Nielsen, with its extensive Scarborough category database,
has this type of advertiser connection with podcasting. Nielsen's
Podcast Listener Buying Power Service has an effective sample
of over 30,000 respondents, with the ability to capture results for
specific programs. It also features insights on podcast listening
across 18 podcast genres, over 2,000 retail/plan-to-buy categories
and hundreds of advertisers with specific brand names such as
insurance companies, automotive, quick-service restaurants, home
improvement retailers and more. These easy-to-use reports are
generated from web-based software and have a two-time per year data
release.
"Our business is built around making podcasts accessible and
profitable for podcasters and advertisers, and having insights
available from Nielsen's Podcast Listener Buying Power Service will
provide tremendous value for the advertisers and the talent that we
work with," said Stuart Last, COO of
Audioboom. "We're looking forward to utilizing the full potential
of this data to allow our clients, advertisers and agencies to
maximize monetization opportunities."
"As podcasts continue to grow in popularity, the industry is
looking for tools that will help them correlate specific types of
listeners with particular advertisers," said Brad Kelly, Managing Director, Nielsen Audio. "We are delighted to welcome
Audioboom to Nielsen's Podcast Listener Buying Power Service. We
look forward to providing this industry powerhouse with insights
that will accelerate its growth into the future."
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and
data analytics company that provides the most complete and trusted
view available of consumers and markets worldwide. Our approach
marries proprietary Nielsen data with other data sources to help
clients around the world understand what's happening now, what's
happening next, and how to best act on this knowledge. For more
than 90 years Nielsen has provided data and analytics based on
scientific rigor and innovation, continually developing new ways to
answer the most important questions facing the media, advertising,
retail and fast-moving consumer goods industries. An S&P 500
company, Nielsen has operations in over 100 countries, covering
more than 90% of the world's population. For more information,
visit www.nielsen.com.
ABOUT AUDIOBOOM
Audioboom works with well-known personalities and top podcasting
talent from around the world matching them with advertising
agencies and brands to help them take advantage of the unique
benefits offered by podcast ads. Whether it's host read
endorsements, dynamically inserted ads, sponsorships or branded
content, our ad sales team manages the process from beginning to
end.
We also partner with leading distribution platforms and
streaming services—Apple Podcasts, Google Podcasts, Spotify and
Stitcher—so that listeners can access and discover podcasts on the
devices and platforms of their choosing. Our sleek embeddable
player allows podcasters to share content on their own websites and
via social media.
In addition to hosting, distributing and monetizing content, our
studios in London, Los Angeles, Mumbai and New York
City produce original content for our Audioboom Originals
Network and as part of bespoke production deals with well-known
personalities and brands.
Key partners include A+E Networks (US), Associated Press (US),
Astonishing Legends (US), Casefile True Crime (AUS), Chrisley
Confessions (US), Edith Bowman (UK),
Evidence Locker (AUS), F1:Beyond The Grid (UK), George Ezra & Friends (UK), Heston Blumenthal (UK), Jonathan Ross (UK), Moneycontrol Podcast
(India), No Such Thing As A Fish
(UK), Red FM (India), The Cycling
Podcast (UK), The Totally Football Show(UK), The True Geordie
Podcast (UK), True Crime Obsessed (US) and Undisclosed (US).
Original content produced by Audioboom includes An Acquired
Taste, And That's Why We Drink, Blank Check, Covert, Dead Man
Talking, Deliberations, InBox, It's Happening with Snooki &
Joey, Mafia, Never Thought I'd Say This, The 45th and The Narrow
Caves.
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SOURCE Nielsen