Old Spice Muscle Surprise Reveals Secrets behind Terry Crews' Powerful Body
01 July 2015 - 2:02AM
Business Wire
Manly Scented Old Spice Body Wash and Re-fresh
Body Spray Unlocks Cast of Terry Crews Characters in New Desktop
and Mobile Interactive Game – MuscleSurprise.com
Old Spice, the manliest grooming brand on the planet, invites
fans to discover the universe inhabiting Old Spice Guy Terry Crews’
muscle-bound physique in Old Spice Muscle Surprise, a new
interactive game debuting today at musclesurprise.com. Known for
its never-been-done-before digital experiences, Muscle Surprise
launches in support of the brand's lineup of manly scented Body
Washes and Re-fresh Body Sprays.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150630006069/en/
Old Spice debuts Muscle Surprise
interactive game in support of the brand's Body Wash and Re-fresh
Body Spray products. (Photo: Business Wire)
“We could tell you that Old Spice Re-Fresh Body Spray and Body
Wash are a guy’s most powerful allies against odor and dirt,” said
John Sebastian, Old Spice Brand Director at Procter & Gamble.
“At Old Spice, we’d prefer for you to find out how powerful these
products are while discovering the 500-pound tiger in Old Spice Guy
Terry Crews’ left pectoral muscle.”
Old Spice Muscle Surprise allows users to explore different
parts of Terry’s chiseled body to reveal a parade of Terry
characters ranging from Doctor Terry and Mama Terry to Villain
Terry and Body Building Terry. Each hilarious personality offers a
series of storylines playing out like a movie in Terry's biceps,
abs and pectorals, while a stream of lasers, robots and gameplay
'Easter eggs' keep gamers engaged and coming back for more.
Accessible via both web browser and mobile app, Old Spice Muscle
Surprise follows in the tradition of a long line of innovative
digital activations created by the brand, including Old Spice
Muscle Music with Terry Crews, Dikembe Mutombo's 4 1/2 Weeks to
Save the World and Old Spice Nature Adventure.
Old Spice Re-fresh Body Spray
To “Scent Responsibly,” a guy needs the right equipment – and it
all starts with Old Spice Re-fresh Body Spray. Featuring the
brand's new, innovative and first-in-category Re-fresh Technology,
which eliminates the need for guys to overspray or reapply
throughout the day, with Old Spice Re-fresh Body Sprays, “One Spray
Lasts All Day.”
Old Spice Body Wash
Old Spice Body Wash features scent technology that keeps the
body smelling fresh all day long with a refreshing lather that
powers away dirt and a hydrating formula that keeps skin smooth and
fights dryness. Old Spice Body Wash comes in a variety of popular
Old Spice scents, including the best-selling Swagger and new
Fresher Collection Timber, Amber and Citron.
For more information on Old Spice grooming products,
visit OldSpice.com. For more information on jet-powered
chainsaws, odor-fighting donuts and other Old Spice product
innovations, visit Twitter (@OldSpice), Facebook
(Facebook.com/OldSpice), YouTube (YouTube.com/OldSpice), Instagram
(oldspice) and Tumblr (oldspice).
About Old Spice
Procter & Gamble’s Old Spice is the quintessential men’s
grooming brand. With 75 years as an American icon, Old Spice is the
authority on the male grooming experience and has leveraged this
heritage to become the No.1 selling anti-perspirant/deodorant stick
and body wash brand with guys of all ages. Old Spice brings
authenticity, performance and confidence to male grooming and
offers a wide product portfolio for today’s man, including
anti-perspirants, deodorants, bar soap, body washes, body sprays,
after shaves and colognes.
About Procter & Gamble
P&G serves nearly five billion people around the world
with its brands. The Company has one of the strongest portfolios of
trusted, quality, leadership brands, including Always®, Ambi Pur®,
Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®,
Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and
Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
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version on businesswire.com: http://www.businesswire.com/news/home/20150630006069/en/
Procter & GambleKate DiCarlo,
513-983-7166dicarlo.km@pg.comORCitizen RelationsChris Overholser,
310-213-2659chris.overholser@citizenrelations.com
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