The innovative digital experience, now available worldwide,
combines immersive storytelling, thought-provoking livestream panel
discussions and gamification that brings the real-world impact of
Responsible Beauty to life.
Today, P&G Beauty debuted their virtual storytelling world,
BeautySPHERE, at the Consumer Electronics Show. A first step into
the metaverse, BeautySPHERE allows visitors to virtually interact
with P&G Beauty’s portfolio of brands through live and
simulated content.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220105005173/en/
P&G Beauty launches BeautySPHERE at
CES 2022: a virtual and immersive 3D experience that brings
innovation and Responsible Beauty together. (Photo: Business
Wire)
“BeautySPHERE was inspired by our ongoing commitment to find new
and surprising ways for people to connect with our brands, products
and values,” shares Alex Keith, CEO, P&G Beauty. “Our hope is
that, through these fully immersive, digital experiences, visitors
can interact with our brands in surprising, engaging new ways.”
BeautySPHERE, which can be accessed from any desktop, offers a
journey of discovery through Responsible Beauty, P&G Beauty’s
platform for being a positive force for beauty in the world. With
engaging content, livestream panel discussions and a gamified
challenge, visitors will learn about the interconnected Responsible
Beauty principles of Sustainability, Safety, Transparency, Quality
& Performance, and Equality, Inclusion & Wellbeing.
BeautySPHERE visitors will be guided through immersive video
content sharing ways P&G Beauty has already brought the
Responsible Beauty principles to life through its portfolio of
brands. The content underscores Responsible Beauty’s commitment to
help inspire others, advance progress, and speed positive
change.
“Outside of BeautySPHERE, these principles drive real-world
impact and serve as our blueprint of innovation and product
development for generations to come,” said Alexis Schrimpf, Vice
President of Design, Global Skin and Personal Care. “We’re excited
to share this approach with more people around the world through
BeautySPHERE.”
During CES, BeautySPHERE will host six Responsible Beauty
livestream panels (Wednesday, January 5 through Friday, January 7),
featuring discussions with P&G researchers, brand experts and
innovators as well as metaverse expert Cathy Hackl, who advised
P&G on the strategy for BeautySPHERE, and Twitch streamer
Kelsey Impicciche. Each panel will offer an insightful discussion
on topics connected to product safety, equality and inclusion and
more. Visit BeautySPHERE.com for the full schedule.
BeautySPHERE participants can also virtually visit the world’s
leader in plant science, the Royal Botanic Gardens, Kew, to learn
how P&G scientists partner with Kew’s experts to verify that
the botanicals used in Herbal Essences bio:renew products are
legitimate and of high quality. As part of the experience, visitors
can authenticate their own botanical ingredients, guided by
best-selling author, philanthropist, and Pantene ambassador Katie
Piper, who will educate visitors about the plants they discover.
Piper champions her own Responsible Beauty principles of
transparency and inclusion when raising awareness for fellow
survivors of acid attacks. Her foundation aims to have a world
where scars do not limit a person’s function, social inclusion or
sense of well-being.
Schrimpf added, “In the spirit of Responsible Beauty, every
BeautySPHERE participant who completes our virtual Herbal Essences
journey will have the opportunity to make a positive impact in the
real world by helping plant a real tree in Veracruz, Mexico a
region that supports restoration of native forest ecosystems.”
The BeautySPHERE 3D interactive experience can be easily
accessed from home or anywhere with a desktop computer at:
BeautySPHERE.com. BeautySPHERE doesn’t end with CES but is the
first step in offering education and engaging brand experiences. In
the meantime, to learn more about P&G Responsible Beauty,
please visit https://us.pg.com/responsible-beauty/.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
About Royal Botanic Gardens, Kew
The Royal Botanic Gardens, Kew is a world-famous scientific
organisation, internationally respected for its outstanding
collections as well as its scientific expertise in plant diversity,
conservation and sustainable development in the UK and around the
world. Kew Gardens is a major international and a top London
visitor attraction. Kew Gardens’ 132 hectares of landscaped
gardens, and Wakehurst, Kew’s Wild Botanic Garden, attract over 2.5
million visits every year. Kew Gardens was made a UNESCO World
Heritage Site in July 2003 and celebrated its 260th anniversary in
2019. Wakehurst is home to Kew's Millennium Seed Bank, the largest
wild plant seed bank in the world. RBG Kew receives approximately
one third of its funding from Government through the Department for
the Environment, Food and Rural Affairs (Defra) and research
councils. Further funding needed to support RBG Kew’s vital work
comes from donors, membership and commercial activity including
ticket sales.
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version on businesswire.com: https://www.businesswire.com/news/home/20220105005173/en/
Marina Maher Communications Nicole Tarko
ntarko@hellommc.com (212) 485-6800
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