Paysafe’s Income Access wins Affiliate Tracking Software award at 2022 SiGMA Americas
10 June 2022 - 11:00PM
Business Wire
Income Access recognized at gaming industry awards as leading
platform for North American iGaming operators’ affiliate marketing
channels
Paysafe (NYSE: PSFE), a leading specialized payments platform,
today announced that Income Access, its marketing technology and
services provider, won in the ‘Affiliate Tracking Software of the
Year’ category at the 2022 SiGMA Americas Awards, held Wednesday,
June 8th, at the Rebel Club, in Toronto, Canada.
Hosted by SiGMA Group as part of its SiGMA Americas gaming
conference, this year’s edition of the SiGMA Americas Awards
celebrated the iGaming operators, affiliates, and software
providers like Income Access that have excelled while serving the
U.S. and Canadian markets over the last 12 months. Income Access’
award recognized major upgrades to its turnkey multi-channel
tracking and reporting platform alongside its increased adoption in
new and existing markets.
The software’s key reports from its portfolio of 30+ unique
reports have been revamped over the last year to enhance
affiliates’ user experience (UX), while also increasing
transparency on data and performance metrics. Another recent
enhancement was a move to the cloud to improve response times for
affiliates.
A focus on cross-Paysafe synergies led to Income Access
streamlining affiliate payments through an integration with the
Skrill digital wallet, with the addition of multiple new
currencies.
In tandem, Income Access expanded into an array of new North
American regulated iGaming markets, including Arizona, Colorado,
Connecticut, Louisiana, Michigan, New York, West Virginia, and
Virginia. The Income Access platform is now powering the affiliate
programs of multiple iGaming operators in the recently expanded
Ontario market in Canada, including the new affiliate channel for
the Ontario Lottery and Gaming Corporation (OLG)’s OLG.ca
brand.
Geoff Smorong, Vice President of Operations at Paysafe’s Income
Access, said: “With Income Access’ and Paysafe’s shared roots in
Canada, we’re proud to see our affiliate technology recognized in
Toronto during a milestone year for Canadian iGaming and the
Ontario market in particular. Our latest tech award reflects the
dedication and expertise of the entire Income Access team.”
Zak Cutler, CEO of North America iGaming at Paysafe, commented:
“Like payments, affiliates play an essential role in North American
iGaming operators’ customer conversion strategies – and the
affiliate channel will be indispensable for the growth of the
market. We’re delighted to see Income Access honored at SiGMA
Americas as the go-to affiliate technology for U.S. and Canadian
operators.”
###
About Paysafe Limited Paysafe Limited (“Paysafe”) (NYSE:
PSFE) (PSFE.WS) is a leading specialized payments platform. Its
core purpose is to enable businesses and consumers to connect and
transact seamlessly through industry-leading capabilities in
payment processing, digital wallet, and online cash solutions. With
over 20 years of online payment experience, an annualized
transactional volume of over U.S. $120 billion in 2021, and
approximately 3,500 employees located in 10+ countries, Paysafe
connects businesses and consumers across 100 payment types in over
40 currencies around the world. Delivered through an integrated
platform, Paysafe solutions are geared toward mobile-initiated
transactions, real-time analytics and the convergence between
brick-and-mortar and online payments. Further information is
available at www.paysafe.com.
About Paysafe iGaming Paysafe brings over two decades of
specialized payments experience supporting the global iGaming and
sports-betting sectors and provides operators with a comprehensive
suite of traditional and alternative payment methods through a
single, streamlined API integration. Paysafe is also a leader in
digital and affiliate marketing technology and services for iGaming
operators through its Income Access business unit.
Since the opening-up of the U.S. iGaming market in May 2018,
Paysafe has consistently stated its ambitions to be the payments
leader in the fast-growing sector, building on its leadership in
Canada and Europe. As of June 10th, 2022, the company supports 75%
of operators in the country with payments or marketing solutions
across 21 jurisdictions. In Canada, Paysafe also has a leading
position and partners with the majority of regulated iLottery and
gaming brands.
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version on businesswire.com: https://www.businesswire.com/news/home/20220610005263/en/
For further information, please contact: Nick Say, Senior
Manager, Corporate Communications, North America, Paysafe E:
Nick.Say@Paysafe.com
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