Quotient Launches New Multi-Touch, Impression-Based Attribution Measurement With Self-Serve Capabilities
15 July 2021 - 10:00PM
Business Wire
Quotient’s advanced media measurement now
allows advertisers, retailers and agencies to holistically evaluate
campaign performance across channels to impact on sales in near
real-time
Quotient (NYSE: QUOT), the leading digital media and promotions
technology company, today announced the launch of its new,
sophisticated multi-touch media measurement and self-serve
capabilities within the Quotient Analytics Platform. The new
methodology and self-serve platform allow advertisers, retailers
and agencies the ability to holistically evaluate the performance
of their omnichannel campaigns run on the Quotient Analytics
Platform in near real-time through impact on sales.
The exclusive, early adopters of the new multi-touch,
impression-based attribution and self-serve capability include
Nestlé, Coca-Cola, Mondelēz and Bimbo Bakeries.
“We are excited to offer our customers access to this holistic
measurement capability within the Quotient Analytics Platform to
help them access critical data that has previously not been
available to advertisers, retailers and agencies,” said Steven
Boal, CEO and Founder at Quotient. “With this enhancement, our
customers will now have a clear picture of sales tied to
impressions. They will be able to understand their return on ad
spend (ROAS) across all touchpoints and optimize a campaign
in-flight accordingly, making their dollars work efficiently and
driving impactful results.”
Through the Quotient Analytics Platform, advertisers, retailers
and agencies will have access to a new methodology, as well as a
new self-serve capability. The new methodology attributes sales
across all media touch points run on the Platform and provides rich
insights into best-performing audiences, creative and channels. It
is centered around time-based, multi-touch and impression-based
attribution, looking at individual purchases and impressions while
sharing credit to relevant impressions using equal distribution.
When a purchase occurs, the Quotient Analytics Platform spreads
that purchase across all relevant impressions preceding it within
the attribution window—whether it is 7, 14 or 28 days—equally.
With the new self-serve capability, customers can get on-demand
access to the platform with near real-time performance tracking and
assess campaign health within days of launching their campaign.
Customers can also aggregate results across any selection of
campaigns without duplications of impressions and transactions. The
key benefits of this self-serve capability include on-demand
access, in-flight reporting, near real-time performance tracking
and increased transparency.
“The marketing world is becoming more performance focused.
Impressions and clicks are no longer enough to execute relevant and
strategic campaigns, and we are looking to our partners to provide
deeper actionable insights. Our goal is to see a platform that
provides attributable sales leading to incremental sales for our
campaigns while getting results in a much quicker manner. If both
of those come to life, Quotient's new measurement will be a major
step forward in the industry,” said Steve McGowan, Head of Omni
Shopper Activation & Strategic Partnerships at Mondelēz
International.
“We’re excited to see what additional metrics and optimization
opportunities this early adopters launch will unlock for our
brands. To date, we have not had access to an in-flight measurement
tool that gives us transparency into our digital performance in
real time. We are looking forward to testing the platform and hope
that this will allow us to optimize on performance and improve the
overall results of programs that we run through Quotient,” said
Grace Smith, Manager, Retail Media at Nestlé USA.
“Bimbo Bakeries and Quotient have a longstanding relationship,
and together we have tested new digital media tactics, expanded
into new channels and have seen positive brand growth as a result.
What has become essential, is the need to more easily and
holistically evaluate the performance of integrated media
campaigns. We are thrilled that Quotient is working to bring an
innovative solution that bridges several marketing touch points
into one media measurement tool, and we are eager to partner with
them on this new initiative,” said Allie Lajeunesse, Assistant
Manager, Shopper Marketing at Bimbo Bakeries.
About Quotient
Quotient (NYSE: QUOT) is the leading digital media and
promotions technology company for advertisers, retailers and
consumers. Our omnichannel platform is powered by exclusive
consumer spending data, location intelligence and purchase intent
data to reach millions of shoppers daily and deliver measurable,
incremental sales.
Quotient partners with leading advertisers and retailers,
including Clorox, Procter & Gamble, General Mills, Unilever,
Albertsons Companies, CVS, Dollar General and Peapod Digital Labs,
a company of Ahold Delhaize USA. Quotient is headquartered in
Mountain View, California, and has offices across the US as well as
in Bangalore, Paris, London and Tel Aviv. For more information
visit www.quotient.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210715005221/en/
Brands2Life on behalf of Quotient Jenna Becker 415-610-7500
quotient@brands2life.com
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