MIAMI, Aug. 18, 2017 /PRNewswire/ -- Royal Caribbean
International is teaming up with award-winning actress and avid
traveler Shay Mitchell to be the
brand's Adventurist ̶ an adventure adviser and
storyteller for the world's most adventurous cruise line. In
addition to embarking on inspirational journeys with the brand and
sharing her experiences, Shay will collaborate with Royal Caribbean
experts to develop a series of destination experiences for the
ultimate Caribbean cruise, to be
revealed this fall. As a seasoned traveler, Shay will personally
set sail on board one of Royal Caribbean's adventure-packed ships
this month to begin shaping the new, Shay-recommended
adventures.
"I've always had a love for travel, and am fortunate to have
been able to explore some of the most amazing places around the
world, learning quickly that the journey is as important as the
destination," said Shay. "I'm thrilled to take what I have learned
from my own travels and dive in with Royal Caribbean to develop the
ultimate Caribbean adventure for
travelers like me, who are always seeking something new and craving
deeper connections to the destinations they visit."
"It's in Royal Caribbean's nature to seek and deliver the
unexpected – the adventures and experiences that make travelers'
jaws drop, their adrenaline rise and their memories unforgettable,"
said Michael Bayley, President and
CEO, Royal Caribbean International. "When we started to think of
who could perfectly embody what vacationing with us is all about in
our newly created Adventurist role, Shay was someone who rose to
the top immediately. She personifies who we are and our spirit –
the spirit to 'Come Seek.' The ideas that Shay brings to the table
will help create an adventure in the Caribbean that will redefine what many think
of as a cruise vacation and inspire the next generation of
cruisers."
A star in one of TV's most popular dramas, "Pretty Little
Liars," Shay's adventurous spirit has led her to visit some of the
world's most inspiring destinations, from hot-air ballooning over
Morocco to skydiving in
Dubai. She's become an expert at
seeking out authentic experiences, sharing them with her following
of more than 17 million across several social media platforms,
including her immersive YouTube series – Shaycation – which debuted
in 2015 and gives viewers an inside look at her wanderlust-inducing
explorations.
Consumers can follow Shay's adventure with Royal Caribbean this
year on her Instagram (@shaymitchell), Snapchat (@officialshaym),
Facebook (@officialshaymitchell) and YouTube channel
(@shaymitchell), and by following the hashtags #ComeSeek and
#Shaycation.
Royal Caribbean International is an award-winning global
cruise brand with a 48-year legacy of innovation and introducing
industry "firsts" never before seen at sea. The cruise line
features an expansive and unmatched array of features and amenities
only found on Royal Caribbean including, jaw-dropping,
Broadway-style entertainment and industry-acclaimed programming
that appeals to families and adventurous vacationers alike. On
board, guests are catered to with the cruise line's world-renowned
friendly and engaging service by every staff and crew member. Royal
Caribbean has been voted "Best
Cruise Line Overall" for 14 consecutive years in the Travel
Weekly Readers Choice Awards.
The cruise line sails 24 of the world's most innovative cruise
ships to the most popular destinations in Bermuda and the Caribbean, Europe, Canada and New England, Alaska, South
America, Asia, and
Australia and New Zealand. Media can stay up-to-date by
following@RoyalCaribPR on Twitter, and visiting
RoyalCaribbeanPressCenter.com. For additional information or to
make reservations, vacationers should call their travel agent;
visit RoyalCaribbean.com; or call (800) ROYAL-CARIBBEAN.
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SOURCE Royal Caribbean International