Philips Sells Half Of Senseo Trade Mark To Sara Lee
26 January 2012 - 9:13PM
Dow Jones News
Royal Philips Electronics NV (PHIA.AE) said Thursday it will
sell 50% of its coffee machines trade mark Senseo to U.S. company
Sara Lee Corp. (SLE) and strengthen the partnership between the two
companies under an exclusive framework.
Sara Lee will pay Philips EUR170 million for half of the Senseo
trade mark. The Dutch electronics company will book the amount as
pre-tax earnings upon closing of the deal, which is expected in the
first half of the year.
Philips will also be the exclusive Senseo consumer appliance
manufacturer and distributor for the duration of the agreement
which runs through 2020.
Senseo coffee machines were launched in 2001 in the Netherlands.
They are available in a number of European countries, including
Germany, the U.K. and Spain, and are also found in Brazil.
-By Archibald Preuschat, Dow Jones Newswires; +31 20 5715 218;
archibald.preuschat@dowjones.com
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