Partnership Brings New Financial
Opportunity Center to Dallas and Curriculum to 10 Cities
Nationwide
Modelo, the beer brewed with The Fighting Spirit™ and enjoyed by
millions of hard-working men and women, introduces the Modelo
Fighting Chance Project dedicated to providing the support people
need to achieve their full potential. The give back initiative, in
partnership with the International Rescue Committee (IRC), aims to
make a positive impact in the lives of refugees, immigrants and
Americans in need, providing them with the financial tools and
support they need to achieve their vision of the American dream.
This three-year commitment totals $1 million, which includes
donations and other efforts.
In its first year, Modelo’s donation has already funded a new
Financial Opportunity Center (FOC) in Dallas. Through educational
programs and job assistance initiatives, the FOC helps IRC clients
integrate into their communities while building a foundation for
lasting economic independence and financial success. The grant has
also sponsored new training for financial coaches in 10 other IRC
offices – Phoenix, Atlanta, New York, Baltimore, Seattle, San
Diego, Oakland, Los Angeles, Sacramento and Turlock, California –
extending the partnership’s impact from coast to coast. Second- and
third-year donations will be distributed strategically based on
areas of greatest need.
Modelo has always been committed to honoring those with the
Fighting Spirit – those who prove it doesn’t matter where you come
from, it matters what you’re made of – by telling their inspiring
stories through compelling and emotional advertising campaigns.
Now, it is helping to enable and fuel The Fighting Spirit. Joining
forces with nonprofits that promote economic empowerment, The
Modelo Fighting Chance Project will focus on three key pillars:
career development, financial stability and entrepreneurship. The
IRC is the first nonprofit partnership forged through this
initiative.
“Modelo consumers embody perseverance, grit and the fighting
spirit to keep going in the face of adversity,” said Greg
Gallagher, Vice President, Brand Marketing in the Constellation
Brands Beer Division. “That same spirit lives within the IRC as
they give people a fighting chance to succeed. We are proud to work
with them toward our shared mission to give back to the people and
communities who live the fighting spirit of our
brand.” “From reinvigorating local economies to adding
to the cultural fabric of our cities and towns, refugees bring
immense value to the communities they call home,” said Lauren Gray,
senior director of institutional philanthropy and partnerships at
the International Rescue Committee. “Now, more than ever before,
it’s critical we build inclusive communities and ensure all
individuals have the opportunity to reach their full potential.
Partnerships, like the one with Modelo, reinforce that an
investment in a refugee is one that ensures a stronger, healthier
and more prosperous future for us all.”
Through a variety of programs including financial coaching,
skill-building workshops, career coaching, business counseling and
assistance earning industry-recognized credentials, the IRC gives
people the resources they need to take control of their future.
"Our immigrant community in Dallas is part of what makes our
city such a great place to live and work,” said Dallas Mayor, Mike
Rawlings. “They help revitalize our city, drive our economy and
contribute to our cultural and ideological diversity. The Modelo
Fighting Chance Project’s partnership with the IRC is a key step
toward efforts to integrate new residents into the city and our
community. On behalf of the City of Dallas, we are appreciative of
this investment, which I know will have real impact – today and
into the future.”
To learn more about The Modelo Fighting Chance Project and its
work with the IRC, visit www.Modelousa.com/FightingChance and
follow the social conversation with
#ModeloFightingChanceProject.
About Modelo® Born in 1925 in the small town of
Tacuba, Mexico, Modelo has been brewing distinctive high-quality
beer ever since, including Modelo Especial®, Modelo
Negra®, Modelo Chelada Especial (TM) and Modelo
Chelada Tamarindo Picante(TM). Modelo Especial is a golden,
full-flavored Pilsner-style Lager with a clean, crisp finish whose
original recipe was first brewed under the vision to create a
'model' beer. As the #2 imported beer in the U.S., Modelo Especial
recently surpassed 100MM cases sold in 2018. Modelo Negra is a
Munich Dunkel-style Lager brewed with slow-roasted caramel malts
for a rich, smooth taste. Modelo Chelada Especial is a
michelada-style beer made with the refreshing flavors of tomato,
salt and lime. Modelo Chelada Tamarindo Picante is a tomato-based
michelada-style beer with the unique and authentic flavor
combination of sweet tamarind and spicy chipotle peppers. The
Modelo family of beers are exclusively brewed, imported and
marketed for the U.S. by Constellations Brands.
About the International Rescue CommitteeThe
International Rescue Committee responds to the world’s worst
humanitarian crises, helping to restore health, safety, education,
economic wellbeing, and power to people devastated by conflict and
disaster. Founded in 1933 at the call of Albert Einstein, the IRC
is at work in over 40 countries and 25 offices across the U.S.
helping people to survive, reclaim control of their future, and
strengthen their communities. Learn more
at www.rescue.org and follow the IRC
on Twitter & Facebook.
About Constellation Brands Constellation Brands
(NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading
international producer and marketer of beer, wine and spirits with
operations in the U.S., Mexico, New Zealand, Italy and Canada.
Constellation is the third-largest producer and marketer of beer
for the U.S. market and the world’s leading premium wine company
with a leading market position in the U.S. Constellation’s wine
portfolio is complemented by select premium spirits brands.
Constellation’s brand portfolio includes Corona Extra, Corona
Light, Modelo Especial, Modelo Negra, Pacifico, Ballast Point,
Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West,
Franciscan Estate, Ruffino, The Prisoner, SVEDKA Vodka, Casa Noble
Tequila and High West Whiskey. We express our company vision: to
elevate life with every glass raised. To learn more, follow us on
Twitter @cbrands and
visit www.cbrands.com.
MEDIA CONTACTS:Stephanie McGuane(312)
741-2477stephanie.mcguane@cbrands.com
Matt Di Taranto(516) 316-0008Matt.ditaranto@rescue.org
A video accompanying this announcement is available
at http://www.globenewswire.com/NewsRoom/AttachmentNg/cbb4ac94-241a-4001-b635-3095910234fc
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