TechWave Goes Global as Sybase Adds Multiple Locations to Its Annual User Conference
25 February 2009 - 1:00AM
Business Wire
Sybase, Inc. (NYSE:SY), the largest enterprise software and
services company exclusively focused on managing and mobilizing
information, today announced that it will host a series of regional
TechWave user conferences worldwide in the second half of 2009.
In today�s economic climate, many companies, including Sybase�
customers, are facing restrictions on travel and non-critical
expenditures. In addition, a significant percentage of TechWave
attendees represent countries outside of North America. To help
address these factors, Sybase has decided to move to a global
regional conference model and bring its user conference closer to
its customers.
�Sybase is doing what all tech marketers need to do right now:
be nimble, opportunistic, and change-oriented. IDC research shows
that, in general, customers prefer more intimate, localized
events,� said Richard Vancil, Vice President, Executive Advisory
Group, IDC.
�We want to do our utmost to ensure that customers around the
world continue to benefit from attending our annual TechWave
conference. Hence to make it easier for them to attend, we have
decided to take our user conference to them,� said Dr. Raj Nathan,
Chief Marketing Officer at Sybase. �On the heels of the best
quarter and year in our company history, we�re fortunate to be able
to take TechWave on the road.�
Many loyal attendees have returned year after year for in-depth
technical training, networking activities, inside information on
new product developments, tech support, and face-to-face
interaction with Sybase experts, partners and peers.
�As part of our ongoing commitment to our customer education,
we're dedicating additional resources to bring the training closer
to them,� added Dr. Raj Nathan.
Sybase will be hosting a number of two-day regional events in
major cities around the world, throughout the second half of 2009.
These regional events will contain both business and technical
content. For more information on Sybase TechWave, please visit:
http://www.sybase.com/techwave
About Sybase, Inc.
Sybase is the largest enterprise software and services company
exclusively focused on managing and mobilizing information. With
our global solutions, enterprises can extend their information
securely and make it useful for people anywhere using any device.
The world�s most critical data in commerce, finance, government,
and healthcare runs on Sybase. For more information, visit the
Sybase Website at http://www.sybase.com. Read Sybase blogs:
http://blogs.sybase.com.
Sybase is a registered trademark of Sybase, Inc.
Special Note: Statements concerning Sybase�s future growth,
prospects and new product releases are, by nature, forward-looking
statements that involve a number of uncertainties and risks, and
cannot be guaranteed. The words �anticipate,� �believe,�
�estimate,� �expect,� �intend,� �will� and similar expressions
relating to Sybase and its management may identify forward-looking
statements. Such statements are intended to reflect Sybase�s
current views with respect to future events and may ultimately
prove to be incorrect or false. Factors that could cause actual
events or results to differ materially include shifts in customer
demand, rapid technology changes, competitive factors and
unanticipated delays in scheduled product availability. These and
other risks are detailed from time to time in Sybase�s Securities
and Exchange Commission filings, including, but not limited to, its
annual report on Form 10-K and its quarterly reports on Form 10-Q
(copies of which can be viewed on Sybase�s Web site).
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