Sybase 365 Partners with Digby to Provide End-to-End Mobile Marketing Solution for Retailers Like 1-800-FLOWERS
02 April 2009 - 12:00AM
Business Wire
Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global
leader in mobile messaging services today announced a partnership
with Digby, a leading provider of mobile commerce solutions for
retailers, to provide a full service mobile marketing and mobile
advertising platform for retailers. 1-800-FLOWERS.COM, INC.
(Nasdaq: FLWS), the world's largest florist and gift shop, will be
the first major retailer to launch a campaign using the
comprehensive solution.
Sybase 365� AvantGo� Mobile Advertising Services� SMS Ad
Exchange, in conjunction with the Digby mobile commerce platform,
enables retailers and other advertisers to promote and drive
traffic to their virtual stores, where consumers can learn more
about an offer and make a purchase using their mobile device.
�Mobile Marketing has emerged as one of the most effective ways
of reaching a truly targeted audience with compelling and relevant
offers,� said Jim McCann, CEO and founder of 1-800-FLOWERS.COM.
�The Sybase 365 Mobile Advertisement platform in conjunction with
Digby empowers users to take advantage of timely offers right from
their phone. This combination represents a great step forward for
retailers evaluating mobile marketing and can provide another way
for our customers to act on their thoughtfulness.�
Retailers are always looking for new ways to gain access to key
demographics to promote their goods and services. Mobile
subscribers, who are already receiving mobile content, can now be
targeted with appropriate and relevant advertisements in the same
SMS message.
�Retailers are interested in using mobile advertising to drive
new sales from this untapped market, but until now this required a
large effort to coordinate all the moving parts,� said Dave Sikora,
CEO and founder of Digby. �Our partnership with Sybase 365 allows
us to offer retailers a seamless mobile experience that greatly
facilitates user discovery of offers, user interaction with the
retailer as well as monetizing the offer from the mobile
phone�.
�With research indicating that in the US alone, the mobile ad
market will grow in excess of $5 billion by 2012, there is a
tremendous opportunity for retailers and advertisers,� said Michael
Kurtzman, managing director of AvantGo Mobile Advertising Services
for Sybase 365. �We are very excited about working with Digby to
extend the mobile value proposition.�
Retailers can now:
- Deploy hyper-targeted SMS campaigns based on user
demographics
- Create customized calls-to-action including click through,
click to call and short codes
- Deploy mobile web storefronts that provide a full commerce
experience
- Track campaign metrics including response rates and sales
The companies will showcase this
new offering at CTIA Wireless 2009
April 1-3, Las Vegas, NV, on the
Sybase 365 Booth #8644.
About 1-800-FLOWERS.COM, INC.
1-800-FLOWERS.COM, INC. is the world's leading florist and gift
shop. For more than 30 years, 1-800-FLOWERS.COM, INC. has been
providing customers with fresh flowers and the finest selection of
plants, gift baskets, gourmet foods, confections, balloons and
plush stuffed animals perfect for every occasion. 1-800-FLOWERS�
�(1-800-356-9377 or www.1800flowers.com), is one of the top 50
online retailers by Internet Retailer, as well as 2008 Laureate
Honoree by the Computerworld Honors Program and the recipient of
ICMI's 2006 Global Call Center of the Year Award. 1-800-FLOWERS.COM
offers the best of both worlds: exquisite arrangements created by
some of the nation's top floral artists and hand-delivered the same
day, and spectacular flowers shipped overnight from its "Fresh From
Our Growers�"�"� collection. Also, visit 1-800-Flowers en Espanol
(www.1800flowersenespanol.com). The Company's BloomNet(R)
international floral wire service provides (www.mybloomnet.net) a
broad range of quality products and value-added services designed
to help professional florists grow their businesses profitably.
About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the
global leader in SMS, MMS and GRX mobile messaging
interoperability, the delivery and settlement of SMS and MMS
content, mobile commerce and enterprise-class messaging services.
Processing more than 200 billion messages per year, Sybase 365
reaches more than 700 mobile operators and 3 billion subscribers
around the world. For more information, visit: www.sybase.com/365
Read Sybase Blogs: http://blogs.sybase.com
Sybase and Sybase 365 are trademarks or registered trademarks of
Sybase, Inc. � indicates registration in the United States. All
other company and product names mentioned may be trademarks of the
respective companies with which they are associated.
Forward-Looking Statements
Certain statements in this release concerning Sybase, Inc. and
its prospects and future growth are forward-looking and involve a
number of uncertainties and risks. Factors that could cause actual
events or results to differ materially from those suggested by
these forward-looking statements include, but are not limited to,
the performance of the global economy and growth in software
industry sales; market acceptance of the company�s products and
services; customer and industry analyst perception of the company
and its technology vision and future prospects; the success of
certain business combinations engaged in by the company or by
competitors; political unrest or acts of war; possible disruptive
effects of organizational or personnel changes; and other factors
described in Sybase, Inc.�s reports filed with the U.S. Securities
and Exchange Commission, including its annual report on Form 10-K
for the year ended December 31, 2007.
About Digby
Digby is the premier mobile commerce solution provider powering
the mobile channel for top retailers. The award winning Powered by
Digby platform delivers an optimized shopping experience with both
web and application based mobile storefronts that include easy
search, browse and purchase capabilities, personal information
integration, secure wallet and location based service
functionality. Led by software industry veterans, the privately
held company is headquartered in Austin, Texas. For additional
information, please visit www.digby.com.
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