Sybron Dental Specialties, Inc. Launches New Damon 3 Bracket
08 October 2004 - 11:00PM
PR Newswire (US)
Sybron Dental Specialties, Inc. Launches New Damon 3 Bracket
ORANGE, Calif., Oct. 8 /PRNewswire-FirstCall/ -- Sybron Dental
Specialties, Inc. (NYSE:SYD), a leading manufacturer of a broad
range of value-added products for the dental and orthodontic
professions including the specialty markets of endodontics and
infection prevention, announced today that it is now shipping its
newest generation of the popular Damon appliance -- the Damon 3
self-ligating bracket. (Logo:
http://www.newscom.com/cgi-bin/prnh/20001204/SDSLOGO ) "We are very
pleased to launch full-scale commercial production and sales of the
new Damon 3 bracket system," said Floyd Pickrell, Chief Executive
Officer of Sybron Dental Specialties, Inc. "The shift from
conventional brackets to more efficient self-ligating brackets is
one of the most important trends in orthodontics today, and we
believe the Damon 3 will be a powerful tool for accelerating the
conversion of orthodontists from traditional brackets, as well as
from competing self-ligating brackets that can't match its superior
performance. We are very pleased with the initial response to the
Damon 3 from the orthodontic community. Orders are very strong from
our own customers upgrading to this new technology, and are in fact
exceeding our expectations from orthodontists switching from
competing bracket systems." The Damon 3 bracket includes the
following new features: * A combination of clear material and
stainless steel that makes the brackets more esthetic and appear
much smaller * Ultra-smooth contours and rounded edges that improve
patient comfort * New design characteristics that enhance
efficiency and user productivity The Company is rolling out an
aggressive marketing plan to capitalize on the strong potential of
the Damon 3 system to take market share from competing brackets.
Some of the marketing activities include: * The Company's first
major advertising campaign related to the Damon System, with the
theme of "Performance Has Never Looked So Good," will run in key
domestic and international trade journals. * The expansion of the
Company's highly successful continuing education courses that
expose orthodontists to the benefits of the Damon System.
Currently, 36 courses are scheduled for fiscal 2005 around the
world. * An extensive direct mail campaign to orthodontists that
highlights the dramatic productivity gains that can be achieved
with the Damon System. "We are also actively working with the
leading universities to incorporate the Damon System into their
orthodontic training programs," said Ted Dreifuss, Director of
Global Marketing at Ormco. "This is a valuable step in establishing
long-term loyalty to the Damon System that can benefit the Company
for years to come." About The Damon System The Damon System is an
orthodontic treatment technique that effects more efficient tooth
movement through the use of low-friction brackets, lighter wires
and fewer auxiliary appliances such as rapid palatal expanders and
headgear. When utilized within the context of the Damon System, the
Damon self-ligating bracket can significantly reduce the overall
treatment time for orthodontic cases, as well as the frequency of
office visits for adjustments. This results in greater efficiency
for the orthodontist and improved convenience and comfort for the
patient. Orthodontic offices utilizing the Damon System have
experienced a significant increase in the number of cases they can
treat, compared to conventional brackets and treatment techniques.
CAUTION REGARDING FORWARD-LOOKING STATEMENTS Statements made in
this press release regarding future matters are forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. Forward-looking statements, including those
dealing with the Company's expectations as to the demand for its
Damon 3 appliance, the success of its marketing activities, and the
acceptance by orthodontists of self-ligating orthodontic brackets.
Our actual results may differ materially from those currently
expected or desired because of a number of risks and uncertainties,
including the Company's ability to manufacture the Damon 3
appliance, the level of demand for the Damon 3 product; the
intensity of competition; and other factors affecting the Company's
business and prospects discussed in the filings made by the
Company, from time to time, with the SEC including the factors
discussed in the "Cautionary Factors" section in Item 7 of the
Company's most recent Annual Report on Form 10-K and its periodic
reports on Form 10-Q and 8-K (if any). We undertake no obligation
to publicly update any forward-looking statement, whether as a
result of new information, future events or otherwise. BUSINESS
DESCRIPTION Sybron Dental Specialties and its subsidiaries are
leading manufacturers of value-added products for the dental and
orthodontic professions and products for use in infection control.
Sybron Dental Specialties develops, manufactures, and sells through
independent distributors a comprehensive line of consumable general
dental and infection prevention products to the dental industry
worldwide. It also develops, manufactures, markets and distributes
an array of consumable orthodontic and endodontic products
worldwide. http://www.newscom.com/cgi-bin/prnh/20001204/SDSLOGO
http://photoarchive.ap.org/ DATASOURCE: Sybron Dental Specialties,
Inc. CONTACT: Gregory D. Waller, Chief Financial Officer of Sybron
Dental Specialties, Inc., +1-714-516-7400 Web site:
http://www.sybrondental.com/
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