BOSTON, March 31, 2015 /PRNewswire/ -- AT&T's new
store design, which redefines how customers shop for wireless
technology, is now a reality in Boston. The new store, opening April 2 at 699 Boylston Street – steps away from
the historic Boston Marathon finish line – is 9,000 square feet,
and will serve as New England's premier location.
AT&T has had a strong retail presence along Boylston Street
for more than 15 years – and the company has been the official
wireless provider of the Boston Marathon for the past seven. To
honor this tradition, the new store will feature a custom wall
mural paying tribute to the Boston Marathon.
The new location is part of AT&T's continuing investment in
its Boston networks, retail
footprint and workforce. AT&T invested more than $400 million its Boston area wireless and wired networks
between 2012 through 2014.
"We're proud of our role as a longtime leader in the
Boston business community, and
this important investment only deepens our commitment to the City,
our employees and our customers," said Patricia Jacobs, President, AT&T New
England. "We've long enjoyed a prominent presence on Boylston
Street, and we're looking forward to sharing our new home with
Bostonians and visitors alike for decades more to come."
"As Boston businesses and consumers rely more and more on mobile
technology to stay in touch, announcements like this become even
more important to our economic growth. We will continue to support
policies that attract this sort of investment and advancement,"
said Paul Guzzi, President and CEO
of the Greater Boston Chamber of
Commerce. "We've worked hard to build a business climate in
Boston that works for businesses
and creates job opportunities."
Enhanced service experience
Many of the new store
design and merchandising elements were first seen in AT&T's
award-winning flagship brand store on Michigan Avenue in
Chicago and are now coming to
other company-owned retail stores across the country, including
right here in Boston.
The new Boylston Street location will be unique among other
AT&T retail locations nationwide – and the first of its kind in
New England. It features floor-to-ceiling two-story windows
overlooking bustling Boylston Street. Inside, the store offers a
bright, open environment where customers can "try before they buy."
Whether they're looking for smartphones, tablets, fitness
accessories or home automation technology, this new concept store
is designed to encourage customer "play."
"Customers visiting our new premier Boston store will discover an interactive
shopping experience built around how our customers use
wireless technology in their daily lives, " said Bryan Gonterman, Vice President and General
Manager, AT&T New England. "Our goal is to be America's premier
retailer by providing an exceptional experience in every
interaction, and we've been working hard to exceed customer
expectations by taking our stores and network to a new level here
in Boston."
What you won't see in these new stores is almost as important as
what you will see. Customers will no longer see the traditional
retail "cash-register" counters. Instead, they'll find round
cafe-style "learning tables" that allow for side-by-side
interactions with the AT&T retail consultant to ask questions
or learn about a product or service. All retail consultants carry a
tablet supported by a new mobile point-of-sale system that allows
them to help customers anywhere in the store. Customers also won't
see the printed product brochures common in many stores. With
digital signage, e-brochures and interactive video monitors, they
can have the information literally at their fingertips while giving
AT&T the flexibility of updating messaging faster and more
efficiently.
Flexible design
Everything about the store is designed
for ultimate flexibility. It brings to life AT&T's mission,
brand vision, and personality while encouraging self-discovery and
satisfying curiosity.
The store layout will highlight AT&T's products and
services, devices and accessories across three unique "zones" – the
Connected Experience Zone, the Community Zone, and the Explore
Zone.
The new Connected Experience Zone features "lifestyle
vignettes" that offer customers a glimpse of how products can be
used in customers' everyday lives. These lifestyle pavilions will
highlight categories such as music, home security, entertainment
and more.
Next is the Community Zone, featuring "community tables"
that let customers shop and play in an open and interactive space.
This space has apps, accessories and devices on display to
show customers how they can work together.
Finally, customers can check out the Explore Zone with
"explore walls" that showcase AT&T's diverse device line-up and
accessories complemented by digital monitors with product
information.
Store information
Hours for the new Boylston Street
store are Monday through Saturday, 9
a.m. to 9 p.m, and Sunday, 10 a.m. to
6 p.m. AT&T has 44 company-owned retail locations in
Massachusetts. To find the nearest
AT&T store or Device Support Center near you, visit
www.att.com/find-a-store or www.att.com/dsc. Don't forget you
can also make an appointment before visiting your local AT&T
store -https://www.att.com/storeappointment/.
* AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc.
** Limited 4G LTE availability in select markets. 4G speeds
delivered by LTE, or HSPA+ with enhanced backhaul, where available.
Deployment ongoing. LTE is a trademark of ETSI. Learn more at
att.com/network.
About AT&T
AT&T Inc. (NYSE:T) helps millions
of people and businesses around the globe stay connected through
leading wireless, high-speed Internet, voice and cloud-based
services. We're helping people mobilize their worlds with
state-of-the-art communications, entertainment services and amazing
innovations like connected cars and devices for homes, offices and
points in between. Our U.S. wireless network offers customers the
nation's strongest LTE signal and the nation's most reliable 4G LTE
network. We offer the best global wireless coverage. We're
improving how our customers stay entertained and informed with
AT&T U-verse® TV and High Speed Internet services.
And businesses worldwide are serving their customers better with
AT&T's mobility and highly secure cloud solutions.
Additional information about AT&T products and services is
available at http://about.att.com. Follow our news on Twitter at
@ATT, on Facebook at http://www.facebook.com/att and YouTube at
http://www.youtube.com/att.
© 2015 AT&T Intellectual Property. All rights reserved.
AT&T, the AT&T logo and all other marks contained herein
are trademarks of AT&T Intellectual Property and/or AT&T
affiliated companies. All other marks contained herein are the
property of their respective owners.
Reliability and signal strength claims based on nationwide
carriers' LTE. Signal strength claim based ONLY on avg. LTE signal
strength. LTE not available everywhere. Global coverage claim based
on offering voice and data roaming in more countries than any other
U.S. based carrier, and offering the most wireless smartphones and
tablets that work in the most countries.
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SOURCE AT&T