TORRANCE, Calif., April 27, 2016 /PRNewswire/ -- Last fall Toyota
and VH1 Save The Music Foundation brought music education to
LaPlace Elementary, a New Orleans
area school. This year they will do the same for another deserving
school.
Launching at Stagecoach in Indio,
California on April 29, Toyota
will have an interactive activation running throughout the festival
season. Festivalgoers can share their participation in the
activation space on social media using #ToyotaGiving to show their
support, while simultaneously increasing music education awareness.
The social campaign benefits VH1 Save The Music Foundation,
a national nonprofit organization committed to restoring music
education programs in America's public schools. A $30K donation will be given to a designated
school, chosen at the end of the six festival run.
This is the second philanthropic partnership between VH1 Save
The Music and Toyota. The 2015 campaign culminated with a surprise
appearance by pop singer Santigold in a school assembly last
October at LaPlace Elementary. Toyota and VH1 Save The Music, in
partnership with Santigold, presented the underserved, public
school with a grant to provide students with a music education
program for the first time in over a decade.
The socially conscious brands will again collaborate, to set
their sights on raising money through a festival activation
comprised of large-scale pointillism art pieces, built using
plexiglass and multicolored globes. Festivalgoers and artists will
be invited to write or draw their answer to the important question
– "What Does Music Mean to You?" – on the globes, which will
then be added to the art piece.
As the day progresses, the mural will evolve as it slowly fills
up with hand drawn pieces. By the end of each festival day, the art
will be displayed for festivalgoers to check out their handiwork,
complete with hundreds of personalized messages speaking to the
importance of music.
"Altruism is at the forefront of our brand, so we're thrilled to
partner with VH1 Save The Music to support music education across
the country," said Steve Appelbaum,
National Engagement Marketing Manager, Toyota Motor Sales,
U.S.A., Inc. "Cultivating
curiosity and creativity is so integral to our nation's progress
and VH1 Save The Music is the perfect partner to help Toyota invest
in the quality of education across the country."
"We are very grateful for Toyota's commitment again this year to
join us in providing students the exceptional benefits of
instrumental music education," said Henry
Donahue, executive director of the VH1 Save The Music
Foundation. "The same way that musicians collaborate to move an
audience, our combined efforts allow us to create meaningful impact
for kids and schools."
Full Tour Schedule
Indio, CA
|
Stagecoach
Festival
|
April 29 through May
1, 2016
|
Daytona,
FL
|
Country
500
|
May 27 through May
29, 2016
|
The Gorge,
WA
|
Sasquatch
|
May 27 through May
30, 2016
|
Dover,
DE
|
Firefly
|
June 16 through June
19, 2016
|
Chicago,
IL
|
Lollapalooza
|
July 28 through July
31, 2016
|
New Orleans,
LA
|
Voodoo Music +
Arts Experience
|
October 28 through
October 30, 2016
|
ABOUT VH1 SAVE THE MUSIC FOUNDATION
The VH1 Save The
Music Foundation is a nonprofit organization dedicated to restoring
instrumental music education programs in America's public schools,
and raising awareness about the importance of music as part of each
child's complete education. Founded in 1997, VH1 Save The Music was
the first organization in existence dedicated to restoring music
programs in America's schools. For more than 18 years, we've
donated over $51 million worth of new
musical instruments to 1,964 public schools in 233 school districts
around the country to date -- impacting the lives of more than 2.3
million public school students. VH1 Save The Music Foundation's
2016 national sponsors include Toyota, JetBlue, Avnet, Alex and
Ani, CMA Foundation, NAMM, The ASCAP Foundation and VH1.
#SaveTheMusic by getting involved at vh1savethemusic.org and
joining the conversation on Facebook, Twitter and Instagram
@vh1savethemusic.
About Toyota:
Toyota (NYSE:TM), the world's top
automaker and creator of the Prius and the Mirai fuel cell vehicle,
is committed to building vehicles for the way people live through
our Toyota, Lexus and Scion brands. Over the past 50
years, we've built more than 30 million cars and trucks in
North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
44,000 people (more than 34,000 in the U.S.). Our 1,800 North
American dealerships (1,500 in the U.S.) sold more than 2.8 million
cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and
about 80 percent of all Toyota vehicles sold over the past 20 years
are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the
environment. As part of this commitment, we share the
company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand
their ability to do good. For more information about Toyota, visit
www.toyotanewsroom.com.
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SOURCE Toyota