Toll Brothers Delivers Unprecedented Virtual Reality Luxury Home Buying Experience
27 July 2017 - 11:00PM
Toll Brothers Inc. (TOL), the nation’s leading builder of luxury
homes, announced today it has begun to pilot a new tool to allow
home buyers to use virtual reality to envision design selections in
their homes, and make changes that reflect their preferences. This
first-of-its-kind VR application uses Toll Brothers’ unmatched
selection of options to create millions of combinations for home
buyers to find exactly what they’re looking for in their perfect
kitchen. Kitchen 360, which makes its debut at Toll Brothers’
Englewood Design Studio, as well as the sales offices at The Hills
at Parker and Highlands at Parker, places innovation at the center
of the luxury home-buying experience. Toll Brothers’ 3D
configuration solution and floor plan visualizer offers home buyers
a realistic tour through the kitchen of the selected Toll Brothers
home using a tablet or networked HTC Vive. Jillian and Richard
Talbot of Parker recently relocated to Colorado from Florida and
have decided to build a home in Toll Brothers’ The Hills at Parker.
“When I used the new VR tool, I felt like I was standing in my new
kitchen,” Jillian said. “It was fun and felt so real. It really
helps to see how your choice will look so you know what you’re
getting before it’s built.” To bring Kitchen 360’s
photo-real 3D home composition and an immersive experience to
home-buyers, Toll Brothers is partnering with Marxent, the leader
in augmented reality (AR) and virtual reality (VR) technology for
major home builders, retailers, and manufacturers of building
products. “Virtual reality technology has made incredible
advancements, and Kitchen 360 takes it to another level for home
building,” Jed Gibson, President of Toll Architecture, said. “Many
builders offer video walk-throughs, or you can see a static image
of a generic kitchen and change the cabinet color or floors. With
the Kitchen 360 buyers will not only see, but also step into the
kitchen they have selected. Every element of the kitchen is
independently rendered so that the user can make changes in real
time, and there are more than 420 options to select from. It
creates a one-of-a-kind experience for each home
buyer.” Kitchen 360 leverages Marxent’s VisualCommerce™ 3D
product platform to allow customers to explore floor plans and
design their kitchens. Home buyers who visit the select pilot
locations can expect to: First, at one of our pilot Sales
Centers, visualize the kitchen of any of the available homes,
decorated with one of our curated style kits on a large HDTV. For a
more immersive experience, buyers can step into their decorated
floor plan using a VR headset.Then, at the Englewood Design Studio,
using the combination of a tablet, HDTV and immersive VR, buyers
work with the Toll Brothers representative to personalize their
dream kitchen’s features, including appliances, cabinet door styles
and finishes, flooring, countertops, and paint colors, until the
design suits their vision.
“Until now, the personalization process of buying a new home
posed a challenge for home buyers to visualize their combination of
selected materials using small material samples,” added Mark
Bailey, Division President, Toll Brothers Colorado Division. “The
Kitchen 360 experience enhances a home buyer’s ability to visualize
their space with a level of quality that has never been available
before. Using this VR technology in combination with the look and
feel of those material samples, the buyer has a more complete idea
of their vision. They get the chance to actually step inside the
space they’ve created, and preview how that space will work for
their everyday lives.” For a first-person perspective of
the Kitchen 360 Experience, visit
TollBrothers.com/Kitchen360. Toll Brothers, Inc., A FORTUNE
500 Company, is the nation's leading builder of luxury homes. The
Company began business in 1967 and became a public company in 1986.
Its common stock is listed on the New York Stock Exchange under the
symbol “TOL.” The Company serves move-up, empty-nester,
active-adult, and second-home buyers and operates in 20 states:
Arizona, California, Colorado, Connecticut, Delaware, Florida,
Idaho, Illinois, Maryland, Massachusetts, Michigan, Minnesota,
Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas,
Virginia, and Washington, as well as in the District of
Columbia.
Attachments:
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/4fbc0961-8520-4796-bdf0-c2bd936e6d13
Kira Sterling
Toll Brothers
215-938-8220
ksterling@tollbrothers.com
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