Unity Bolsters Indie Game Developer Success with Game Growth Program
13 October 2020 - 11:01PM
Business Wire
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empowers game developers who create with Unity to grow and scale
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Unity, the world’s leading platform for creating and operating
real-time 3D (RT3D) content, today announced the launch of its
Game Growth Program. Aimed at supporting mobile free-to-play
games, the program provides developers access to technology,
resources, and funding for user acquisition to effectively scale
their games. Unique to this partnership is that developers maintain
full creative control and ownership of their intellectual property
(IP) in the process, and upon completion of the program, leave with
full ownership of the game and what it has gained, with no
permanent revenue share commitments to Unity from the partnership.
With a specific focus on supporting the Indie game community,
developers can submit their games for program consideration. If
selected, Unity will partner with them to design and accelerate a
robust player engagement strategy, comprised of full game support,
including user acquisition campaigns, optimized monetization via
ads and in-app purchases, and player analytics.
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“Great games often go unnoticed, especially within the Indie
segment,” said Julie Shumaker, Vice President of Revenue, Operate
Solutions, Unity. “We believe creators shouldn’t choose between
their entertainment vision and the tactical execution required to
build audiences and make money. Ultimately, the Game Growth Program
supports developers in the journey to yield the highest success for
their game all while retaining ownership of their company and IP.
Our measurement for success is that these participating developers
will eventually outgrow the program because they’ve built a
sustainable business that can stand on its own as a result.”
The Game Growth Program provides selected developers with a
dedicated team of Unity experts who partner and educate on user
acquisition, player engagement, and monetization strategies. In
turn, this frees-up developers’ internal teams to remain focused on
the core game to make the improvements necessary for success. Unity
is also committing funds to the program to enable discovery and
accelerate user acquisition through the use of ads, including Unity
Ads as well as those available through outside networks. Unity Ads1
reports 22.9B+ monthly global ad impressions, reaching 2B+ monthly
active end-users worldwide.
“Our Operate Solutions are known for helping customers solve
critical growth and scaling challenges, independent of what engine
was used to create the game,” said Felix Thé, Vice President of
Product Management, Unity. “The Game Growth Program is
incentivizing Unity creators of all sizes, no matter how small,
with fundamental support so that the ultimate resource - creativity
- is left unbridled and focused on making the best possible
experience.”
Anyone interested in joining the Game Growth Program begins by
going through the application process on the Unity Dashboard.
During the application, Unity will learn all about the project and
development team, then work with selected applicants to integrate
the Game Growth package into their game via the Unity editor.
To learn more about Unity’s Game Growth Program and process,
please visit https://unity.com/game-growth-program.
1Numbers reported as of the six months ending June 30, 2020.
About Unity
Unity is the world’s leading platform for creating and operating
real-time 3D (RT3D) content. Creators, ranging from game developers
to artists, architects, automotive designers, filmmakers, and
others, use Unity to make their imaginations come to life. Unity’s
platform provides a comprehensive set of software solutions to
create, run and monetize interactive, real-time 2D and 3D content
for mobile phones, tablets, PCs, consoles, and augmented and
virtual reality devices. The company’s 1,800+ person research and
development team keeps Unity at the forefront of development by
working alongside partners to ensure optimized support for the
latest releases and platforms. Apps developed by Unity creators
were downloaded more than three billion times per month in 2019 on
more than 1.5 billion unique devices. For more information, please
visit www.unity.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20201013005191/en/
Amanda Taggart Unity Communications amandat@unity3d.com +1
310-980-9587
Ryan M. Wallace Unity Communications ryan.wallace@unity3d.com +1
917-442-2305
Richard Barnes Unity Communications richard.barnes@unity3d.com
+44 7496 006 906
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