LONDON, September 13, 2018 /PRNewswire/ --
Today, multi-billion-dollar Chinese
fashion e-commerce website, Vip.com, showcased four influential
Chinese designers in a multi-brand catwalk presentation as part of
its sponsorship of London Fashion Week. Vip.com is the first
Chinese retailer to ever sponsor London Fashion Week and this
significant commitment by China's
third largest online retailer reflects China's growing influence on the global
fashion industry.
(Photo:
https://mma.prnewswire.com/media/743957/Vip_com_London_Fashion_Week.jpg
)
The show was livestreamed via Tencent Fashion and received over 3 million views
and shoppers will now be able to purchase select items from the
catwalk on Vip.com.
Designer information:
Mukzin
Founded by Kate Han in 2014, this
Hangzhou-based brand draws on
traditional Chinese culture but playfully subverts it for a new
generation. For the spring/summer collection, she looked to the
vibrant, Art Deco influenced packaging and adverts of Chinese
ointments and medicines that were produced in the late 19th and
early 20th centuries.
For example, the iconic Tiger Balm logo is reimagined across a
bold emerald shirt while Dr William's Pink Pills appears alongside
a traditional Chinese painting printed onto a sweatshirt dress.
"The graphics have such a unique aesthetic but that history of
Chinese medicine is disappearing so I wanted to present it in a
modern, contemporary way to appeal to the young people in
China," says Han.
Bailuyu
This fresh and light collection takes its inspiration from the
deer, which not only features in the brand name (Lu means deer in
Chinese) but is also considered a lucky and beautiful animal in
Chinese culture. It appears in subtle prints across pretty and
romantic tops, in appliques and in an incredible flocked pale sage
organza gown. Elsewhere, designers Fu Wen Jie and Fu Su Qin, have
used Chinese textiles including beautiful silks and an ancient
textile -Garmbiered Guangdong Silk - as well as traditional gold
and silver embroidery techniques, considered one of the most
prestigious and historical form of craftsmanship in Ningbo, China.
A Life on the Left
Founded by Lin Qi in 2014 this Guangzhou-based brand looks to traditional
Chinese craftsmanship and culture and updates it for a modern
audience. In the words of artistic director, UK-trained Kurtson;
"Our studio wants to translate these beautiful, hand-crafted
techniques into new fashion - that is our responsibility."
This passion for hand-crafted pieces is central to the brand's
spring/summer collection which is divided in two sections - the
first inspired by the sky, universe and the stars, includes flowing
gowns adorned with celestial prints and traditional Chinese
decoration and the second an ode to the land using lush floral
embroideries and prints which are applied to airy, light long
dresses while elsewhere pieces are dyed using natural plant dyes
from the garden.
KISSCAT
One of China's most established
makers of premium women's shoes, Kisscat celebrates its 20th
anniversary with a collection that fuses ancient Chinese legends
with the most cutting-edge technology.
Designer Yin Zi looked to Monkey
King, Sun Wukong, the superhero from the 16th century Chinese novel
Journey to the West, for inspiration. The collection's three
distinct stories start with Monkey King's supernatural beginnings
which have inspired sneakers and laceless brogues in high-shine or
metallic leathers and stilettoes topped with holographic straps and
multi-coloured jewels.
Susan Sun: Vice President of
Vip.com, Head of Merchandising said, "Fashion in China now mixes tradition with a modern spirit
and the selection of designers coming to London range from established names to the
most directional, insider labels about to break through to global
industry acclaim. We are so excited to give them the forum to walk
their designs onto the international fashion radar. The September
show is a wonderful moment in Vip.com's trajectory of creativity in
business. It gives us immense pride to be involved in London
Fashion Week."
Caroline Rush, BFC Chief
Executive believes the event is about industry influence as much as
design exposure: "This debut show by Vip.com highlights the growing
creative and business relationship between the fashion industries
of the UK and China. There is a
growing appetite for innovation and creativity in China, with a lot of international fashion
brands having strong presence in the market but also increasingly,
with Chinese designers being exported to global markets. These
designers are particularly significant to London Fashion Week as
many had their education and training here and highlight the
vibrance, diversity and openness of our city. We can learn a lot
from the fashion industry in China
and we are delighted to be working with VIP.com with whom we share
the same values, to be able to showcase some of their domestic
talent at London Fashion Week."
ABOUT BRITISH FASHION COUNCIL
The British Fashion Council (BFC) was set up in 1983 to promote
British fashion internationally and co-ordinate this promotion
through fashion weeks, exhibitions and showcasing events. The BFC
now supports designers beginning at college level and extending to
talent identification, business support and showcasing schemes to
help British designer businesses develop their profiles and
business globally and promote British fashion and its influential
role in Britain and London. The BFC Colleges Council offers
support to students through its Foundation, BA and MA scholarships,
links with industry through design competitions and Graduate
Preview Day. Talent identification and business support schemes
include BFC/Vogue Designer Fashion Fund and NEWGEN which includes
womenswear, menswear and accessories. The BFC supports Boden's
Future British initiative. The BFC also runs and owns charities
including the BFC Fashion Arts Foundation, the BFC Fashion Trust
and the BFC Education Foundation. Showcasing initiatives and events
include London Fashion Week, London Fashion Week Men's,
LONDON show ROOMS, International
Fashion Showcase, London Fashion Week Festival and the annual
celebration of creativity and innovation in the fashion industry:
The Fashion Awards.
ABOUT Vip.com
Vip.com (NYSE: VIPS) is an e-commerce platform established in
2008. Pioneering the flash sales model of "selective brand, deep
discount, limited offering", Vip.com covers wide product categories
ranging from apparels, shoes & bags, cosmetics, maternal and
child products, home goods to foods and more. At present, Vip.com
partners with over 6000 selected brands. In 2017, Vip.com reached
annual net revenue of $72.88 billion
RMB, with 335 million total annual orders and 900 thousand average
daily orders. Today, Vip.com records 320 million registered members
and 86% repeat purchase rate. Since its IPO on 23rd
March, 2012 in the New York Stock Exchange (NYSE) to
30th Jun. 2018, Vip.com
has realized profitability for 23 consecutive quarters. The world's
largest online discount retailer and the third largest e-commerce
platform in China, Vip.com has
established a flash sales model that becomes one of the three major
business models in China
e-commerce space.
Contact: Ileana Polycarpou,
+44-07507676156, Ileana.polycarpou@exposure.net
SOURCE Vip.com