Vivendi: Record Audience for the Paris Grand Chess Tour Thanks to an Immersive & Interactive Experience Delivered by Dailymot...
13 June 2016 - 8:26PM
Business Wire
Regulatory News:
Vivendi (Paris:VIV) is very pleased with the resounding success
of the Paris Grand Chess Tour, the new leg of the most prestigious
chess tournament which took place in the French capital from June 9
to 12. Ten of the world's best players attended this Vivendi
sponsored event, including world champion Magnus Carlsen and seven
other top ten players.
The entire tournament was broadcast live on Dailymotion Games
and attracted a record audience for this kind of event. Viewers
watched a total of 10.2 million minutes of the tournament online,
460,000 views and an average of 15,000 viewers connected
simultaneously.
Dailymotion, one of the world's leading video sharing platforms
and the largest in Europe, succeeded in capturing and keeping the
attention for eight hours a day of a new generation of connected
people looking for innovate content and entertainment. It developed
an original approach to covering this type of event appealing to a
larger audience with exciting new features including interviews,
live commentary in multiple languages, instructional videos and
live chats. Using a multi-camera presentation, online spectators
were able to choose which games they wanted to follow.
Vivendi mobilized its entire group for this exciting event.
Almira Skripchenko, international chess grandmaster, and Magnus
Carlsen were guests on Canal+’s live show, Le Grand Journal.
Legendary world champion Garry Kasparov, who gave an exclusive
interview to Clique.TV (Canal+), kicked off a ProAm tournament at
Vivendi's headquarter bringing together eight professional and
eight amateur players, including popular moderators of Canal+
shows, a movie director and comedians. Several young members of the
French Chess Federation also attended this competition.
For Vivendi, this transversal project is evidence that a
thousand-year old game for chess aficionados can attract a much
larger audience and that niche content can generate wider interest
when delivered through a dedicated environment
(games.dailymotion.com/parisgrandchesstour) offering a highly
immersive and interactive experience.
About Vivendi
Vivendi is an integrated media and content group. The company
operates businesses throughout the media value chain, from talent
discovery to the creation, production and distribution of content.
The main subsidiaries of Vivendi comprise Canal+ Group and
Universal Music Group. Canal+ is the leading pay-TV operator in
France, and also serves markets in Africa, Poland and Vietnam.
Canal+ operations include Studiocanal, a leading European player in
production, sales and distribution of film and TV series. Universal
Music Group is the world leader in recorded music, music publishing
and merchandising, with more than 50 labels covering all genres. A
separate division, Vivendi Village, brings together Vivendi
Ticketing (ticketing in the UK, the U.S and France), MyBestPro
(experts counseling), Watchever (subscription video-on-demand),
Radionomy (digital radio), the Paris-based concert venue L’Olympia,
the future CanalOlympia venues in Africa and the Theatre de l
‘Oeuvre in Paris. With 3.5 billion videos viewed each month,
Dailymotion is one of the biggest video content aggregation and
distribution platforms in the
world.www.vivendi.com, www.cultureswithvivendi.com
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