Online Home Retailer Identifies Most Spirited
Cities Based on Sales of Holiday Décor
Wayfair (NYSE: W) one of the world’s largest online destinations
for home furnishings and décor, today announced the Top 20 Most
Spooktacular U.S. Neighborhoods for Halloween. The ranking is based
on Wayfair.com sales data by region of Halloween goods across
popular categories including housewares, decorative accents,
outdoor decorations, lighting, and seasonal décor.
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Wayfair names the top 20 most
spooktacular U.S. neighborhoods for Halloween. (Photo: Business
Wire)
“From festive and frightful entryways and
family rooms to wickedly wonderful kitchens and dining spaces,
Halloween décor doesn’t stop at the front door anymore,” said Alex
Bowman, lead trend forecaster, Wayfair. “While our shoppers are
most certainly tricking out their front porches and walkways, they
are also embracing Halloween throughout just about every room of
the home. Whether entertaining with spooktacular bakeware and serve
ware, or cozying up living spaces with decorative Halloween-themed
throws, pillows and bedding, seasonal decorating has become a
popular way to join in on the holiday fun.”
Top 20 U.S. Neighborhoods1 for
Halloween Décor:
1. Naples, Florida
11. Los Angeles, California
2. New York City, New York
12. Denver, Colorado
3. Raleigh, North Carolina
13. Hartford, Connecticut
4. New Orleans, Louisiana
14. Baton Rouge, Louisiana
5. Cincinnati, Ohio
15. Atlanta, Georgia
6. Austin, Texas
16. Omaha, Nebraska
7. Oklahoma City, Oklahoma
17. Philadelphia, Pennsylvania
8. Dallas, Texas
18. Houston, Texas
9. Charlotte, North Carolina
19. Indianapolis, Indiana
10. Miami, Florida
20. Phoenix, Arizona
Other frightful findings from Wayfair’s Halloween goods sales
data2:
Wayfair data revealed there’s a spooky showing in the South, as
the region is home to more than half of the neighborhoods on the
list including Raleigh, North Carolina at number three; New
Orleans, Louisiana in fourth place, followed by Austin, Texas at
number six.
- New York City is often referred to as
the “City That Never Sleeps”, so it’s no surprise that Wayfair
shoppers in the Big Apple have ordered the most drinkware.
Top selling Halloween drinkware: 1.5
oz. Skull Shot Glass
Other popular tabletop items: Spider
Web Round Tablecloth, Halloween Patchwork Table Runner, Shadow of
Doom Skull and Bones Sculptural Candlestick
- Southern hospitality rings true in
Baton Rouge, Louisiana. This locale is home to the most gracious
Halloween party hosts, as Wayfair customers here have purchased the
most goods for entertaining and baking.
Top selling Halloween entertaining
piece: Pumpkin Toss 2 Piece Serving Bowl and Spreader Set
Top selling Halloween
bakeware: Pro Cast Pumpkin Patch Pan
- Portland, Maine is ready for
trick-or-treaters, as this New England neighborhood has purchased a
scary number of outdoor Halloween decorations.
Top selling outdoor Halloween
decoration: Zombie Flamingo Set
Other popular outdoor Halloween
decorations: Halloween Pumpkin Carriage Stand with Spider
Wheel, 2 Piece Lighted Mummy Pumpkins, Handmade Wicked Witch Shoes
Doormat
- Wayfair shoppers in Hartford,
Connecticut are wild about decorative accents such as throw
pillows, which are an easy way to enhance any boo-ring space.
Top selling throw pillow: Boo Lumbar
Pillow
Other popular pillows: Trick or Treat
Banners Throw Pillow, Halloween Chevrons Throw Pillow, All Over
Spiders Throw Pillow
Halloween enthusiasts can browse Wayfair’s vast selection of fun
and frightful Halloween furnishings and décor at:
http://www.wayfair.com/deals/halloween-sale.
Methodology
1Highest number of purchases of Halloween goods, included in
on-site sales events, across various categories per Wayfair shopper
for metropolitan statistical areas (MSAs) with more than 10,000
Wayfair customers from October 1, 2015 to October 1, 2016. Featured
categories in the report include accent furniture, bedding,
decorative accents, entertainment furniture, kitchen and dining
furniture, lighting, outdoor décor and structures, rugs, seasonal
décor, tabletop, and recreation.
2Highest percentage of Halloween goods purchased across each
individual category per Wayfair shopper for MSAs with more than
10,000 Wayfair customers from October 1, 2015 to October 1,
2016.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings
and décor across all styles and price points. The Wayfair family of
brands includes:
- Wayfair, an online destination for all
things home
- Joss & Main, where beautiful
furniture and finds meet irresistible savings
- AllModern, a go-to online source making
modern design more accessible
- DwellStudio, a design house with a
decidedly modern vibe
- Birch Lane, a collection of classic
furnishings and timeless home décor
Wayfair generated $2.25 billion in net revenues for full year
2015 and $786.9 million in net revenues for second quarter 2016.
The company employed 5,398 people as of June 30, 2016 and is
headquartered in Boston, Massachusetts with operations throughout
North America and Europe.
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version on businesswire.com: http://www.businesswire.com/news/home/20161011005808/en/
Wayfair Inc.Julie Cassetina, 617-532-6100
x6946PR@wayfair.com
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