LAS VEGAS, Jan. 4, 2017 /PRNewswire/ -- Taking the CES®
2016 award-winning pantry-inspired design a step further, the
latest Whirlpool® French Door Refrigerator boasts a
door-within-door feature that delivers what families want
most – organization, flexibility and easy access to family
favorites. The new door-within-door design features a designated
"Cold Space" that keeps milk and other drinks extra cold. With an
anticipated industry first door-within-door active cooling system,
the door-within-door stays colder than those without a designated
cooling feature. In addition, the refrigerator features an
innovative, pantry-inspired shelving system that stores 30 percent
more than the rest of its class1. This appliance, the
latest in Whirlpool refrigeration, took home honors in the 2017
CES® Innovation Awards in the Home Appliances category.
"We study the way families care for each other and develop
features that solve a common problem," said Ryan Morand, senior brand manager, Whirlpool
brand. "Refrigerator doors are typically warmer than the rest of
the fridge, and families tend to store their milk in the door for
easy access. We developed this dedicated 'Cold Space' so milk can
be stored properly at an ideal temperature and right at families'
fingertips like they are used to."
Every section, every shelf and every bin in the refrigerator is
purposefully designed to deliver resourceful organization to change
the way families think about refrigerator organization. A recent
survey2 commissioned by Whirlpool found 95 percent of
homeowners who've purchased or plan to purchase home appliances in
the near future said overall space inside a refrigerator is
important, while 92 percent said adjustable shelves are important.
Other key features of the refrigerator include:
A full-width "platter pocket" shelf
- The ideal space for families' favorites like salad dressings,
bottled drinks and condiments, the door-within-door design
intends to reduce cold air loss, providing quick access that puts
the family's go-to picks front and
center.
- Families can keep milk and other drinks extra cool in the
"Cold Space," a specially designed lower compartment in the
door-within-door where the refrigerator feeds the coldest air.
- Infinity slide shelves line the perimeter of the fridge,
so families can move small items to the edges to make room for big,
high-use items in the center. The shelves are precisely spaced
apart based on common sizes of food packaging so that yogurts,
spaghetti jars, 12-pack soda boxes and egg cartons fit perfectly.
And, the adjustable center pane glides just as far as needed to
accommodate taller items like corked wine bottles and
pitchers.
- With an understanding of what families buy most, the
PerfectPlacesTM system has just the right spot
reserved for every item, so the refrigerator and freezer spaces no
longer become a dumping ground with overflowing bins.
- Gallon door bins give families ample gallon door bin
storage.
- From chocolate to cheese to kids' snacks, a small items bin and
TreasureTM bin help keep the little items in
clear sight.
- Asymmetrical crispers are designed with dividers to
display fresh produce like bell peppers up front, and store bags of
apples in the back. The biggest crispers in the market3
were thoughtfully designed to hold common foods and packaging like
unwieldy long and wide celery stalks and large plastic lettuce
containers.
, is designed for wide, flat items like brownie pans, lasagna
and pizza boxes, so they stay tucked out of the way, kept safe from
stacking.
From January 5-8, CES® attendees
can experience this innovative refrigerator and other Whirlpool
brand innovations at booth #41730 in the Smart Home section,
located at the Sands Expo Center.
For more information on the company's care-centric product
innovations and to join the conversation, visit ces.whirlpool.com
and follow #EveryDayCare.
1 Models WRF954, WRF964, WRF974, WRF984, WRFA94 among
leading counter depth French door bottom mount refrigerator
brands.
2 Online survey conducted by Survey Sampling on behalf
of Whirlpool of 1,000 nationally representative individuals in
the United States.
3 Compared to all Whirlpool French door refrigerators including
WRX988SIB, WRF997SDD, WRF757SDE, and WRF736SDA with In-Door-Ice®
system only.
About Whirlpool Brand
For more than one hundred years,
Whirlpool (NYSE: WHR) brand
has been inspired by how people care for their families. Whirlpool
brand is designing home appliances that are focused on improving
how families give and get the care they need with the latest
technologies and innovations – whether that means most flexible
refrigerator storage for all types of family needs, induction
technology for efficient cooking and easier cleaning, or laundry
pairs that sense and adapt to clothes with the latest in connected
technologies. Whirlpool brand is part of Whirlpool Corporation, the
world's leading manufacturer and marketer of major home appliances.
Whirlpool Corporation is also one of Habitat for Humanity's largest
corporate partners for over 15 dedicated years, donating a
refrigerator and range to every new Habitat for Humanity home built
in North America. For more
information on Whirlpool, please visit whirlpool.com/everydaycare or find us
on Facebook at facebook.com/whirlpoolusa or Twitter at
@WhirlpoolUSA. Additional information about the company can
be found at whirlpoolcorp.com.
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SOURCE Whirlpool Brand