NEW YORK, Feb. 14, 2017 /PRNewswire/ -- Y&R
announced today the formation of a new practice focused on
technology and business brands. Building on the principles and
success of the agency's Healthcare practice established in the fall
of 2016, the specialized discipline leverages the agency's deep
expertise in brands that offer complex technical products and
services. Y&R's Joe Rivas will
lead the new venture as President, Y&R Technology and Business.
He will also continue his responsibilities as WPP Global Client
Leader of Dell.
Under Rivas's leadership, the new practice will collaborate with
teams across Y&R and WPP's global network to provide clients
with thoroughly integrated b-to-b and b-to-c communications
solutions.
Like the healthcare practice, the Technology and Business
practice serves clients who share common challenges and brings
Y&R's shared institutional knowledge, as well as the most
experienced talent in the sector to the table. Through the
practice, the agency will offer proprietary tools, including a B2B
brand analysis that exists within BAV (BrandAsset Valuator), and a
social listening capability that provides insights on the content
behaviors of business decision makers, as well as access to WPP
resources.
"After seeing the value our Healthcare practice has for clients,
we see a like opportunity to offer business and technology brands
the same integrated approach that has been effective in bringing
the best people and best solutions to clients," said David Sable, Global CEO. "Joe is a brilliant
strategist. He understands the challenges of bringing complex
ideas and products to life and how to build cross-disciplinary
teams that help drive results. It's always about finding the human
insight and a people-first approach that creates powerful
work."
Rivas has been serving as Global Client Leader overseeing the
Dell teams across Y&R and WPP. He led the development of
successful communications platforms and campaigns for Dell
including the launch of the global tagline "The Power to Do More"
and B2B campaigns such as "Future Ready," which unified Dell's B2B
marketing efforts under a single platform.
Rivas first joined the organization in 1998 and, among his
various roles, managed the strategic planning and insights
department for Y&R New York, where he led strategy for clients
including Xerox, Accenture, Cellular South and Office Depot.
About Y&R
Y&R is one of the leading and most iconic global marketing
communications companies. We operate as a Global Boutique,
connecting deep insights from local business needs and consumers
with strategies and objectives that travel across borders.
United by a global infrastructure and common tools and technology,
all our clients have access to people and resources from everywhere
in our network and WPP.
Y&R has 189 offices in 93 countries around the world, with
clients that include Campbell's
Soup Company, Colgate-Palmolive, Danone, Dell, Telefonica, the U.S.
Navy and Xerox, among many others.
Y&R is part of WPP (NASDAQ: WPPGY).
Contact:
Jodi Lefkowitz
212-210-4651
jodi.lefkowitz@yr.com
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SOURCE Y&R