Pitbull and Western Union Build New Performance Area and Playground in Miami at Western Union World of Betters Event
21 December 2011 - 8:30AM
Business Wire
Miami native and global recording artist Pitbull joined The
Western Union Company (NYSE:WU), a leader in global payments, Dec.
17 to build an outdoor, creative performance and playground space
in Miami, Fl. during the Western Union® World of Betters event, one
component of many that aligns under the company’s new worldwide
brand platform, “Moving Money for Better.”
Western Union executive Mariano Dall'Orso
and recording artist Pitbull at the Western Union World of Betters
event in Miami (Photo: Business Wire)
Local artists and performers joined Pitbull to reinvent the
space, located at Henderson Park and give it a facelift. Pitbull’s
Western Union World of Betters event was the last of five celebrity
Better acts. Pitbull joins international recording artists Alicia
Keys, Sunidhi Chauhan, K’naan, John Legend and Ayo to complete the
Western Union World of Betters, a global contest which asked
consumers how they would make the world a better place.
“It’s exciting that Western Union World of
Betters created this great community center in Miami where
everyone can perform and make music together,” says Pitbull. “Now
my hometown fans will have a chance to express themselves, have fun
and show the world what it is to be creative 305 style!
Dale!!!”
Victoria López-Negrete, senior vice president and general
manager, North America, Western Union, says, “The final Western
Union World of Betters act has capped off a great worldwide program
that launched Nov. 1 and demonstrated how Moving Money for Better
to improve someone’s day, for the holidays and for any occasion can
have an outstanding impact on a community.”
Throughout the Western Union World of Betters contest, Alicia
Keys, Sunidhi Chauhan, K’naan, John Legend and Ayo joined forces to
broaden the campaign’s reach. Consumers can view the live streamed
event with Pitbull, as well as coverage of the other Better acts,
at www.worldofbetters.com. The celebrity team also activated
social media throughout the campaign to engage their global fan
base.
Western Union World of Betters and Western Union® Singing
Telegram, a new interactive online platform that allows consumers
to create a personalized music video and virtual duet with
international recording artists, recently launched as two programs
of many that align under “Moving Money for Better” branding
concepts, focused on Western Union® products and services as
solutions to create ‘moments of better.’ While sustaining the
company’s 160-year history of innovation and helping people improve
lives, the new branding elements depict visual timelines that
invite consumers to be a part of the worldwide campaign.
To learn more about Western Union World of Betters,
visit www.worldofbetters.com. The 100 Western Union World of
Betters winners, who will receive the equivalent of US$1,000 cash,
will be announced soon. The site is available in English, Spanish,
French, and German, with some pages available in Portuguese,
Russian and Arabic. No purchase necessary to enter or win. Entry is
subject to the Official Rules available at www.worldofbetters.com.
Void where prohibited by law.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. As of
September 30, 2011, the Western Union, Vigo and Orlandi Valuta
branded services were offered through a combined network of
approximately 485,000 Agent locations in 200 countries and
territories. In 2010, The Western Union Company completed 214
million consumer-to-consumer transactions worldwide, moving $76
billion of principal between consumers, and 405 million business
payments. For more information, visit www.westernunion.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50113124&lang=en
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