TRINITY, N.C., May 14, 2012 /PRNewswire/ -- Sealy, Inc. (NYSE:
ZZ), North America's No. 1
mattress brand, is hosting the May-Day Pay-Day sweepstakes giving away
$100,000 in cold hard cash to one
lucky winner. The sweepstakes will take place during the
Memorial Day holiday, one of the
largest mattress sales periods, with the goal of driving traffic in
stores.
"We wanted to offer an exciting promotion to encourage consumers
to go in-store and buy a Sealy or Sealy Posturepedic mattress over
this key holiday period," said Jodi
Allen, chief marketing officer, Sealy. "It is about driving
consumers to our retailers to try out our product with the ultimate
chance to have a $100,000
May-Day Pay-Day this Memorial Day."
To be eligible to win, consumers can visit a participating
retail store, retrieve the serial code from any floor model or
purchased Sealy or Sealy Posturepedic mattress and enter the code
to the Sealy Facebook page or Sealy.com. The May-Day Pay-Day sweepstakes is launching
May 12 and continues through June
3. Sealy will also support the sweepstakes through a national
television advertising buy.
For additional information on the Sealy products and promotions,
please contact Jenny Sherman at
jenny.sherman@mslgroup.com or 312-861-5257.
About Sealy
Sealy owns one of the largest bedding brands in the world,
with sales of $1.2 billion in fiscal
2011. The Company manufactures and markets a broad range of
mattresses and foundations under the Sealy(R), Sealy
Posturepedic(R), Sealy Embody(TM), Stearns & Foster(R), and
Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market
share and highest consumer awareness of any bedding brand on the
continent. In the United States,
Sealy sells its products to approximately 3,000 customers with more
than 7,000 retail outlets. Sealy is also a leading supplier to the
hospitality industry. For more information, please visit
www.sealy.com.
Media Contact: Jenny Sherman
Jenny.Sherman@mslgroup.com
312-861-5257
SOURCE Sealy