HEINEKEN appoints new President of the Europe Region
01 November 2023 - 6:00PM
HEINEKEN appoints new President of the Europe Region
Amsterdam, 1 November 2023 - Heineken N.V.
(HEINEKEN) today announces that Glenn Caton will succeed Soren Hagh
as President Europe from 1 January 2024. Glenn joins HEINEKEN from
Mondelez International, where he is currently Senior Vice President
Global Commerce and was previously President for South-East Asia
and President of Northern Europe. Glenn will join the Executive
Team reporting to Dolf van den Brink, HEINEKEN’s CEO and Chairman
of the Executive Board. Soren Hagh will leave HEINEKEN on 31
December 2023 to take up a new role which will be announced
shortly.
Soren HaghSoren was appointed
as Regional President for Europe and member of the Executive Team
in March 2020. Over the last 3.5 years, as part of our EverGreen
strategy, he has led the fundamental transformation of our European
business, focusing on improving profitability and value creation by
winning in premium, digitally transforming our route-to-consumer,
and leveraging our scale advantage. He has led an end-to-end
transformation of the regional supply chain network to step change
productivity, increase asset utilisation, improve innovation rates
and put us on the path to deliver our net-zero ambitions in the
region. In parallel, his teams have focused on strengthening their
premium portfolios and launching a next generation of premium
brands that connect to Gen Y and Z. Soren has also led a bold
transformation of our route-to-market in Horeca by launching the
Eazle platform across the region and building it into the industry
leading eB2B platform in Europe.
Soren joined HEINEKEN in 2013 as HEINEKEN’s
Executive Director Global Marketing. In 2016 he was appointed
Managing Director of HEINEKEN Italy, where he successfully led the
premiumisation of HEINEKEN’s brand portfolio, drove innovation of
local brands and accelerated the digitisation of the wholesale
business. Prior to HEINEKEN, he held several senior management
positions at LEGO, DIAGEO and L’Oréal.
Dolf van den Brink, CEO and Chairman of the
Executive Board, commented: “I would like to express my gratitude
to Soren for his significant contributions to HEINEKEN over the
last ten years. Soren has driven our EverGreen transformation in
Europe investing in our premium portfolio and driving innovation at
scale, whilst also building a future-fit organisation by leveraging
our supply chain network and digitally transforming our
route-to-consumer. He has been a valuable member of the Executive
Team and I wish him every success in his future ventures.”
Glenn CatonGlenn joins HEINEKEN
after 10 years at Mondelez International where he is currently
Senior Vice President, Global Commerce based in Chicago with
responsibility for channel strategy; revenue growth management;
customer partnerships and sales excellence. Glenn’s passion for
customer and consumer centric growth and commercial excellence has
helped establish stronger capabilities and business impact; with
Mondelez being one of the world’s fastest growing, global consumer
products companies in 2023.
He started at Mondelez in 2013 as VP for
Chocolate Northern Europe before becoming President, Northern
Europe in 2016, where he delivered strong top and bottom-line
growth through a focus on world-class manufacturing, commercial
excellence and a refreshed brand marketing. He moved to Singapore
in 2018, initially as Category President for Chocolate across Asia,
Middle East and Africa before becoming Business Unit President for
South-East Asia where he successfully steered the business through
the COVID pandemic, driving growth, productivity and strengthening
the organisation.
Glenn started his career at P&G, where he
worked for 9 years based in the UK and Geneva in roles across Sales
and Marketing. He then moved into the wine sector as Senior
Marketing Director for Europe at E&J Gallo in 2003. In 2006 he
joined Hiscox Insurance as UK Sales & Marketing Director and
subsequently Managing Director of the UK Direct to Consumer
business based in London; where he led the shift from a B2B
business to a more consumer-orientated, brand-led business. After 4
years he returned to the wine sector as UK Managing Director of
Direct Wines, the largest consumer wine business in the world.
Dolf van den Brink, CEO and Chairman of the
Executive Board, commented: “Glenn brings great experience of
operating across different sectors, regions and cultures. He has
driven growth and innovation and delivered consistently strong
results leading businesses in FMCG, financial services,
direct-to-consumer and retail. He is an entrepreneurial, highly
commercial, and creative leader who has demonstrated a clear
ability to build highly motivated teams that drive for results and
deliver change. He will be a great addition to HEINEKEN and our
Executive Team, and I very much look forward to working with
him.”
- ENDS -Press
enquiries Joris
Evers / Michael
Fuchs E-mail:
pressoffice@heineken.com
Tel:
+31-20-5239-355 Investor
and analyst enquiriesFederico Castillo Martinez/ Mark
MatthewsE-mail: investors@heineken.comTel: +31-20-5239-590
About HEINEKEN
HEINEKEN is the world's most international
brewer. It is the leading developer and marketer of premium
and non-alcoholic beer and cider brands. Led by the Heineken®
brand, the Group has a portfolio of more than 300 international,
regional, local and specialty beers and ciders. With HEINEKEN’s
over 90,000 employees, we brew the joy of true togetherness to
inspire a better world. Our dream is to shape the future of beer
and beyond to win the hearts of consumers. We are committed to
innovation, long-term brand investment, disciplined sales execution
and focused cost management. Through "Brew a Better World",
sustainability is embedded in the business. HEINEKEN has a
well-balanced geographic footprint with leadership positions in
both developed and developing markets. We operate breweries,
malteries, cider plants and other production facilities in more
than 70 countries. Most recent information is available on our
Company's website and follow us on LinkedIn, Twitter and
Instagram.
- Press release - HEINEKEN appoints new President of the Europe
region (1_11_2023)
- PHOTO: Soren Hagh
- PHOTO: Glenn Caton
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