Regulatory News :
Publicis Groupe (Paris:PUB) [EURONEXT Paris: FR0000130577] today
announced the acquisition of Net@lk, one of China’s leading social
media services providers.
Specialising in delivering tailor-made social influence
marketing campaigns to clients and building brands in a social
context, Net@lk is a group comprised of four stand-alone business
divisions: Net@lk and Simone, providing social media services;
Lenx, producing social content; and Buzzreader, engaging in social
intelligence including monitoring, research and analytics, covering
most social platforms in China, such as Weibo, Renren, Youku,
Taobao, and WeChat.
Founded in 2007 Shanghai’s Net@lk has aggressively grown and now
employs a team of over 350 people in six cities (Shanghai, Beijing,
Hefei, Chengdu, Nanjing, Xiamen) offering research, insight,
strategic planning, branded content creation, engagement, and
analytics in the realm of social media. Net@lk services more than
200 clients both local and multinational, including Coca Cola,
Pernod Ricard, Walmart and Adidas – all of which have been with the
agency from the year of its creation.
Net@lk and Lenx will be aligned with DigitasLBi, creating one of
the largest agencies in China developing socially-connected
consumer engagement strategies to drive business results. Simone
will be merged with the social media division of Razorfish,
strengthening its existing capabilities, and Buzzreader will be
aligned with VivaKi, making this social intelligence capability
available to the entire Publicis Groupe. The move follows a number
of recent acquisitions announced by Publicis Groupe and further
strengthens the Groupe’s presence in China as well as its global
digital leadership.
Existing Net@lk CEO Lamy Zhang will lead the newly merged
DigitasLBi Net@lk operation, and will report to Roy Capon, CEO of
DigitasLBi APAC.
“We committed to grow our digital marketing capabilities in
China on the dual strategic pillars of e-commerce and social
media,” said Vincent Digonnet, Executive Chairman of Razorfish and
DigitasLBi networks in APAC. “The acquisition of Longtuo in May
2012 enhanced Razorfish’s e-commerce development capability and the
acquisition of Net@lk completes our two-pronged strategy making
DigitasLBi the leading socially-led digital marketing network in
China.”
"We are proud to join a group as steeped in history and success
as Publicis Groupe and see this as the most exciting step in our
onward journey,” added Lamy Zhang. “We look forward to bringing
full digital marketing and e-commerce capabilities to our clients
and continuing to pioneer social media expertise in China.”
Jean-Yves Naouri, COO, Publicis Groupe, commented, “The Net@lk
acquisition is another realisation of the Publicis Groupe strategy
for digital leadership in China, demonstrating our commitment to
developing our networks in fast-growing markets and sectors. Net@lk
bolsters our existing team expertise providing both our local and
multinational clients best-in-class services.”
The Groupe counts 84 agencies in China with a total headcount of
6,300 permanent staff through its brands Publicis Worldwide,
Saatchi & Saatchi, Leo Burnett, VivaKi, MSLGROUP, PHCG,
DigitasLBi and Razorfish.
About Publicis GroupePublicis Groupe [Euronext Paris
FR0000130577, CAC 40] is one of the world’s leading communications
groups. We offer the full range of services and skills: digital
(DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH,
Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public
affairs, corporate communications and events (MSLGROUP), media
strategy, planning and buying (Starcom MediaVest Group and
ZenithOptimedia) and healthcare communications, with Publicis
Healthcare Communications Group (PHCG). Present in 108 countries,
the Groupe employs 60,000 professionals.www.publicisgroupe.com |
Twitter:@PublicisGroupe | Facebook:
www.facebook.com/publicisgroupeViva la Difference !
About DigitasLBi
DigitasLBi, the leading, “most complete” global digital agency
network, partners with some of the foremost marketers and brands in
the world. Also a top ten global agency, DigitasLBi comprises of
5,700 best-in-class digital and technology experts in 25 countries
around the world.In 2012, Digitas and LBi received a combined total
of over 200 awards globally including two Cannes Lions Grand Prix’s
and SXSW People’s Choice Award. Digitas was also recently named
OMMA Agency of the Year 2012 and LBi UK Digital Agency of the Year
2012 by Marketing magazine. Digitas USA operates the brand content
platform, The Third Act: producers of first and most well renowned
event on digital content, The NewFront.
About RazorfishRazorfish, ranked in Advertising Age’s
A-List top ten in 2012 and 2013, creates experiences that build
businesses. As one of the largest interactive marketing and
technology companies in the world, Razorfish helps its clients
build better brands by delivering business results through customer
experiences. Razorfish combines the best thought leadership of the
consulting world with the leading capabilities of the marketing
services industry to support our clients’ business needs, such as
launching new products, repositioning a brand or participating in
the social world. Razorfish has 3,000 digital professionals, with
offices in Australia, Brazil, China, Germany, Hong Kong, Japan, the
UK and the United States. Clients include Audi, C&A, Delta,
DHL, McDonald’s, Nike, Samsung and Unilever. Razorfish is part of
Publicis Groupe.For further information: http://www.razorfish.com |
Twitter: @razorfish | Facebook: www.facebook.com/razorfish
About VivaKiPart of Publicis Groupe (Euronext Paris
Exchange: FR0000130577; and part of the CAC 40 index), the world’s
third largest communications group, VivaKi was established in 2008
to propel the digital transformation and expertise of the Groupe
and its agencies. Today VivaKi is the global leader in digital
advertising solutions, working with the world’s leading
organizations and most innovative start-ups to navigate the
evolving and chaotic media landscape. Across the globe, VivaKi
employs more than 300 engineers, technology experts, product
designers, analysts and digital marketing professionals.Visit us
online at www.vivaki.com or follow us on Twitter: @Vivaki
About Net@lkNet@lk, founded in 2007, is China’s leading
social media company. Having worked with over 60 Fortune, 500
companies and almost 300 top brands over its history, Net@lk
specializes in all-inclusive solutions for all of a brand’s social
networking needs. With in-house creative, implementation, media,
production house, and measurement services, Net@lk has been a
trailblazer in China for developing socially led marketing strategy
and leveraging consumer engagement. Currently employing 350 staff,
Net@lk has offices in six cities across China, including Shanghai,
Beijing, Chengdu, Hefei, Xiamen, and Nanjing.
Publicis GroupePeggy Nahmany, + 33 (0)1 44 43 72
83Corporate CommunicationorMartine Hue, + 33 (0)1 44 43 65
00Investor RelationsorStéphanie Constand-Atellian, + 33 (0)1 44 43
74 44Investor RelationsorDigitasJill Kelly, +1
646-735-7330EVP, Global Director,Corporate Communications
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