XA Produces the Apollo Theater Foundation, Inc., Third Annual Spring Benefit June 11, 2007
05 June 2007 - 9:00PM
PR Newswire (US)
NEW YORK, June 5 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB:
XAIN), a major national event marketing firm that serves many
Fortune 500 companies, reports that it has been selected by the
Apollo Theater Foundation, Inc. as the event agency for the design
and production of their third annual Spring Benefit. The benefit
will take place at the world famous Apollo Theater in New York on
Monday, June 11, 2007 from 6:30 p.m. to 9 p.m. As the event
production agency, XA will design, manage and develop all the
required elements to create a sophisticated and stylized program.
In addition, XA works closely with the Apollo on the event's public
relations as well as all guest and celebrity management. The Spring
Benefit is a three-part affair that includes a glamorous red carpet
and pre-show cocktail reception, a tribute concert and awards
ceremony, and a grand tented after party. The star-studded event
will bring together the best and brightest in business and
entertainment to raise funds in support of the Apollo's 73-year
legacy and its initiatives for emerging artists, education
programs, and community outreach efforts in New York City and
beyond. This year's event will commemorate the life and music of
the late Apollo Legend, James Brown, with a ceremony inducting Mr.
Brown posthumously into the Apollo Legends Hall of Fame. The awards
ceremony will continue with the presentation of the Ruby Dee &
Ossie Davis Arts and Humanitarian Award to Kyra Sedgwick &
Kevin Bacon and the corporate award to Lehman Brothers. Chris
Tucker will serve as the evening's master of ceremonies. The event
will culminate at the Apollo Supper Club-a unique lounge atmosphere
featuring gourmet creations prepared by celebrity chef, Alexander
Smalls; cocktails courtesy of Hennessy and Moet Hennessy USA; and
late-night dancing to music spun by DJ Hollywood. Joe Wagner, CEO
of XA, states, "We are honored to be chosen by the Apollo Theater
Foundation, Inc. as the production agency for their annual benefit.
It is a pleasure to be such an integral part of their prestigious
program and look forward to the opportunity to showcase our design
logistics and production capabilities." Marketers spent an
estimated $171 billion in event marketing in 2005, up 3% from the
previous year. In addition, 96% of marketing executives reported
that they use events in their marketing mix according to PROMO's
survey of event marketing executives. (Source: PROMO Magazine,
April 2006) About The Apollo Theater Foundation, Inc. The Apollo
Theater Foundation, Inc., was established in 1991 as a nonprofit
charitable organization dedicated to the preservation and
development of the world famous Apollo Theater, a New York City,
New York State, and federally-dedicated historic landmark. The
Apollo continues to celebrate and promote the cultural heritage and
performance traditions of communities of color, honor the legendary
artists who have played the Apollo, and provide a performance
platform for future stars. While preserving and building upon the
theater's rich history, the Apollo Theater Foundation, Inc., also
serves as a cultural and educational resource for the community and
the public at large. About XA XA is a holding company for several
wholly-owned subsidiaries, one of which is The Experiential Agency,
Inc., an Illinois corporation. The Experiential Agency, Inc. has
offices in Chicago, New York and Los Angeles from which it provides
corporations and highly visible brands with comprehensive event
marketing, public and media relations, design and production
services. Since 1989, the XA team has been the creative force
behind prestigious, national projects for such clients as The NBA,
Disney, McDonald's, British Telecom, Eurex, Olympus, Salvatore
Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003
and 2004, Special Events Magazine ranked XA as one of the "Top 50
Powerhouse Event Companies in the World." Forward Looking
Statements This press release contains forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. In particular, when used in the preceding discussion, the
words "believes," "expects," "intends," "will," "anticipated," or
"may," and similar conditional expressions are intended to identify
forward-looking statements within the meaning of the Act and are
subject to the safe harbor created by the Act. Except for
historical information, all of the statements, expectations and
assumptions contained in the foregoing are forward-looking
statements that involve a number of risks and uncertainties. It is
possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition,
other important factors that could cause actual results to differ
materially include the following: business conditions and the
amount of growth in the company's industry and general economy;
competitive factors; ability to attract and retain personnel; the
price of the Company's stock; and the risk factors set forth from
time to time in the Company's SEC reports, including but not
limited to its annual report on Form 10-KSB; its quarterly reports
on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB:
XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Amanda Shipp XA
312-239-2370 DATASOURCE: XA, Inc. CONTACT: Amanda Shipp of XA,
Inc., +1-312-239-2370, Web site: http://www.expagency.com/
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