Else Set to Revolutionize the Canadian Kids Nutrition Market with Canada’s First Whole Plant Based Ready-To-Drink Kids Shakes
11 September 2023 - 10:00PM
ELSE NUTRITION HOLDINGS INC.
(BABY)
(BABYF)
(0YL.F) ("Else" or the
"Company"), announces the introduction of its
first-ever Ready-To-Drink (RTD) Kids Nutritional Shakes in vanilla
and chocolate flavors for the Canadian market. These highly
anticipated products will be unveiled at the Canadian Health Food
Association (CHFA) 2023 Conference in Toronto, being held at
Exhibition Place in Toronto from September 23-24, 2023. The Company
will be displaying and sampling the new products at booth #1409
within the Gourmet Trading Co Pavilion.
Following the successful launch of Else
Nutrition's plant-based Baby Super Cereals, Toddler Formula and
Kids Nutritional Shakes into over 2,500 doors across Canada's
Grocery, Drug, and Independent channels last year, the company is
now set to further revolutionize the Canadian market with its
innovative Ready-To-Drink Kids Nutritional Shakes. The demand for
kids' nutrition products in Canada has seen a significant uptick,
with parents increasingly seeking nutrient-rich diets for their
children, especially during the formative years. The combination of
ready-to-drink and whole plant-based complete nutrition, which
offers a delicious product with 50% less sugar than leading
competitors and contains minimally processed whole food
ingredients, is an exciting offering for the Canadian market.
"We are elated to be introducing our
Ready-To-Drink Kids Nutritional Shakes to the Canadian market at
CHFA, in partnership with Gourmet Trading Co, our
esteemed Canadian distribution partner," says Hamutal Yitzhak, CEO
and Co-Founder of Else Nutrition. "We invite retailers, potential
partners, and all interested stakeholders to join us at the Gourmet
Trading Co Pavilion, as we set a new standard for children's
nutrition in Canada."
Mirroring the qualities of Else’s other products
in both the U.S. and Canada, these RTD Kids Nutritional Shakes for
the Canadian market are Clean Label Project Purity certified, safe
from concerning chemicals, and are free from gluten, dairy, soy,
corn syrup, and GMOs. Packed with essential nutrients, protein,
healthy carbs, and fats, they contain significantly less sugar than
leading brands, highlighting Else Nutrition's commitment to
wholesome, minimally processed nutrition.
These shakes will be available across Canada
after their grand unveiling at CHFA (Gourmet Trading Co Pavilion,
booth #1409 from September 23 to 24).
For further information on Else Nutrition's
offerings and its revolutionary approach to kids' nutrition, visit
www.elsenutrition.com
About Else Nutrition Holdings Inc.
Else Nutrition Holdings Inc. (TSXV: BABY, OTCQX:
BABYF, FSE: 0YL) is a food and nutrition company in the
international expansion stage focused on developing innovative,
clean, and plant-based food and nutrition products for infants,
toddlers, children, and adults. Its revolutionary, plant-based,
non-soy formula is a clean-ingredient alternative to dairy-based
formulas. Since launching its Plant-Based Complete Nutrition for
Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the
brand has received thousands of powerful testimonials and reviews
from parents, gained national retailer support, and achieved rapid
sales growth.
Awards and Recognition:
-
"2017 Best Health and Diet Solutions" award at Milan's Global Food
Innovation Summit
-
#1 Best Seller on Amazon in the Fall of 2020 in the New Baby &
Toddler Formula Category
-
“Best Dairy Alternative” Award 2021 at World Plant-Based Expo
-
Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle
category
-
During September 2022, Else Super Cereal reached the #1 Best Seller
in Baby Cereal across all brands on Amazon
Investor Relations Contact:
Crescendo Communications, LLCDavid Waldman & Alexandra
SchiltTel: +1 (212) 671-1021Email: baby@crescendo-ir.com
Lytham Partners, LLCMr. Ben ShamsianNew York | PhoenixEmail:
shamsian@lythampartners.com
Tel: +1 (646)-829-9701
TSX
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Statements
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constitute "forward-looking statements" within the meaning of
applicable securities legislation. Forward-looking statements are
typically identified by words such as "will" or similar
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include statements with respect to the anticipated dates for filing
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statements reflect current estimates, beliefs, and assumptions,
which are based on management's perception of current conditions
and expected future developments, as well as other factors
management believes are appropriate in the circumstances. No
assurance can be given that the foregoing will prove to be correct.
Forward-looking statements made in this press release assume, among
others, the expectation that there will be no interruptions or
supply chain failures as a result of COVID-19 and that the
manufacturing, broker, and supply logistic agreement with the
company does not terminate. Actual results may differ from the
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A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/13213601-1d4e-4704-9419-b6b214c39c39
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